Mintel’s exclusive consumer research finds that 72% of respondents visited a casual restaurant for lunch or dinner in the last month, yet frequency is moderate. Price emerges as the deterrent for more frequent use.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size
Market Drivers
Competitive Context
Segment Performance
Menu Analysis—The Casual Dining Menu
Menu Analysis—Marketing the Casual Dining Menu
Menu Analysis—The Casual Dining Beverage Menu
Menu Analysis—The Casual Dining Kids’ Menu
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Casual Dining Restaurant Usage and Usage Frequency
Casual Dining Restaurant Chain Usage
Spending at Casual Dining Restaurants
Casual Dining Selection Factors
Consumer Demands for Casual Dining Restaurants
Attitudes Toward Casual Dining Experience
Cluster Analysis
Custom Groups—Average Spend Percentiles
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Restaurant Analysis—Applebee’s
Restaurant Analysis—Chili’s
Restaurant Analysis—Olive Garden
Restaurant Analysis—Outback Steakhouse
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Trade Associations
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Insight into the health “opportunity,” underscored with ideas for category players to maximize their health and wellness position
