Holiday Shopping - US - July 2011
Holiday Shopping - US - July 2011

The U.S. holiday shopping market has been hampered by the slow-moving economy, as anticipated holiday spending for 2010 increased by only 1.3% over 2008, and only the winter holidays (Thanksgiving, Christmas, Hanukah and Kwanzaa) managed to grow anticipated expenditures during this period. However, the National Retail Federation’s estimates for 2011 anticipated spending appear to be much brighter for all holidays. This report features close analysis of the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Factors
Segment Performance—Holiday Spending by Occasion

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Anticipated Market Expenditures
Holiday Retailers and Advertising & Promotion
Top Gifting Holidays
Top Card-Sending Holidays
Cooking at Home for the Holidays
Alcoholic Beverages and the Holiday Party
Decorating for the Holidays
Holiday Activities—Shopping In-store vs. Online
Holiday Activities—Traditional Mail vs. eCards
Holiday Activities—Baking/Cooking
Spending
How Early Does Winter Holiday Shopping Start?
Holiday Attitudes and Expectations
Purchase Locations
Motivations to Shop Elsewhere
Impact of Race/Hispanic Origin
Custom Consumer Groups
Cluster Analysis

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—Trade Associations