American Families and Dining Out - US - February 2011
American Families and Dining Out - US - February 2011

American families that share meals together are more likely to be happier and healthier, according to research conducted by the National Center on Addiction and Substance Abuse (CASA). Mintel’s custom consumer research reveals that the vast majority of families frequently dine together at restaurants. This means the foodservice industry plays an integral role in the lives of American families.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Menu Analysis—Differences by Daypart
Menu Analysis—What’s on the Menu
Menu Analysis—Kids’ Menu Items
Menu Analysis—The Combo Deal
Menu Analysis—Marketing the Menu

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Family Dining at Home
Family Dining at Restaurants
Family Dining at Restaurants by Daypart
Family Dining Out—Habits and Behaviors
Family Dining-Out Habits—Impact of the Recession
What Parents Want to See More of on the Kids’ Menu
Interest in Healthy/Nutritional Restaurant Meals
Restaurant Diners’ Usage of Social Media
Impact of Race/Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Trade Associations