The future of dining out in 2011 is already being shaped thanks to trends, laws, economic factors and demographic tastes.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
2011 Look Ahead
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Menu Insights Analysis—Growing Menu Items
Menu Insights Analysis—New Cuisines Bring New Flavors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Restaurant Usage
Changes in Restaurant Spending
Impact of Calorie Disclosure
Impact of the Recession
Restaurant Transparency
Interaction with Technology
Attitudes toward Ingredients
Areas for Improvement
Preferred Cuisines
Kids and Teen Restaurant Usage
Cluster Analysis
Custom Groups—Light, Medium, Heavy
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Trade Associations
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Key economic and demographic factors that will determine the direction of the foodservice industry in the near and late term
