The fish and seafood category generated more than $15 billion in total U.S. sales for 2011. Such activity represents a stagnation of growth due to a range of factors, not the least of which is a prolonged period of economic uncertainty that has consumers cutting back on higher price point items.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Fresh Fish and Seafood
Segment Performance—Frozen Fish and Seafood
Segment Performance—Shelf-stable Fish and Seafood
Retail Channels
Retail Channels—Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Fish and Seafood Trends in Restaurants
Frequency of Eating Fish at Home
Types of Fish Bought
Reasons for Not Eating Fish
Attitudes Toward Fish Sourcing and Labeling
Factors Influencing Fish and Shellfish Purchase
Changes in Fish Consumption in Past Year
Impact of Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Frozen Fish and Seafood
Brand Share—Shelf-stable Fish and Seafood
Brand Share—Refrigerated Fish and Seafood
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI/Builders—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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Given continued economic uncertainty, how do fish and seafood consumers balance their interest in eating better with the economic realities of having to closely watch their food budget?
