Natural and Organic Food and Beverage: The Market - US - October 2011
Natural and Organic Food and Beverage: The Market - US - October 2011

The $18.9 billion natural and organic food and beverage (NOFB) market is one of the few bright spots in a generally dreary consumer economy. Strong opportunities for innovation and growth remain in this market, even as the food industry as a whole is struggling. This report examines how the NOFB market is growing and evolving, and identifies key trends that are likely to shape its future, including:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance and Brand Share—Yogurt and Kefir
Segment Performance and Brand Share—Milk
Segment Performance and Brand Share—Chips, Pretzels, and Snacks
Segment Performance—Bread and Baked Goods
Segment Performance and Brand Share—Refrigerated Juices and Functional Beverages
Segment Performance and Brand Share—Energy Bars and Gels
Segment Performance and Brand Share—Refrigerated Non-dairy Beverages
Segment Performance and Brand Share—Cold Cereals
Segment Performance and Brand Share—Frozen Lunch and Dinner Entrées
Segment Performance and Brand Share—Cookies and Snack Bars
Retail Channels

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Retailer Case Studies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Trade Associations