Ice Cream and Frozen Novelties - US - July 2011
Ice Cream and Frozen Novelties - US - July 2011

Recession-inspired frugality and increasing health consciousness have conspired to turn the overall $10.2 billion FDMx ice cream and frozen novelties market’s sales trend negative in recent years. But in spite of these constraints, consumers’ love affair with frozen treats is as strong as ever, and opportunities exist across the board from value to super-premium and from better-for-you to rich and indulgent.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Ice Cream
Segment Performance—Frozen Novelties
Segment Performance—Frozen Yogurt/Tofu
Segment Performance—Sherbet/Sorbet/Ices
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Frozen Treats Incidence and Usage Frequency
Usage Occasions
Purchase Drivers for Frozen Treats
Brand Preference Factors
Flavor Preferences
Purchase Locations
Race and Hispanic Origin
Kids and Teens
Cluster Analysis
Custom Consumer Groups—Gender and Presence of Children

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Other FDMx (Drug Stores and Mass Merchants, excluding Walmart)
Leading Companies
Brand Share—Ice Cream
Brand Share—Frozen Novelties
Brand Share—Frozen Yogurt/Tofu
Brand Share—Sherbet/Sorbet/Ices
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix—IRI/Builders Panel Data Definitions
Appendix—Trade Associations