This report explores the energy drinks and shots market. The market has recovered admirably from the throes of the recession and grew 15.4% from 2010-11, after slowing down to a growth rate of 4.8% from 2008-09. Energy drinks and shots continue to thrive for their functional positioning, particularly providing an energy boost. However, the market faces its own set of issues, the biggest one focused on the possibly ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers—Health and Wellness Trends
Competitive Context
Segment Performance
Segment Performance—Energy Drinks
Segment Performance—Energy Shots
Segment Performance—Energy Drinks Mixes
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Energy Drinks Consumer—Usage, Frequency, and Brands
Reasons and Occasions for Drinking Energy Drinks
Attitudes and Behavior: Packaging Size, Flavor Choices, and Product Attributes
Reasons for Not Drinking Energy Drinks
Impact of Race and Hispanic Origin
The Teen Consumer
Teens—Attitudes toward Energy Drinks
Custom Consumer Group
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Convenience Stores
Companies and Brands
Brand Share—Energy Drinks
Brand Share—Energy Shots
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI/Builders Panel Data: Key Household Purchase Measures
Appendix—Other Useful Tables
Appendix: SymphonyIRI/Builders Panel Data Definitions
Appendix: Trade Associations
13th February 2014
“Energy drinks are predominantly consumed by young males. However, Monster’s Punch Monster looks to expand the brand’s appeal to older consumers and more women, while still staying relevant to their main consumer base of young men.”
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The steps energy drinks and energy shots makers can take to alleviate the concern about product safety
