Non-alcoholic Beverages: The Shopper - US - May 2011
Non-alcoholic Beverages: The Shopper - US - May 2011

While the recent recession has impacted the way millions of Americans live and shop, most are creatures of habit who rarely make major changes to their beverage consumption routines.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers—Health and Wellness Trends
Market Drivers—Demographic and Economic Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Insights and Opportunities—A Consumer-centric View
Retail Channel Choice to Purchase Nonalcoholic Beverages
The Shopper—Usage and Frequency of Use
The Beverage Shopper
Beverage Purchase Behavior with Respect to Grocery and Other Shopping
Purchase Driving Beverage Attributes
Influence of Marketing Strategies on Beverage Purchase Behavior
Influence of Economy on Beverage Purchase Behavior
Impact of Race/Hispanic Origin
The Teen Shopper
The Kid Shopper
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail
Retail—Supermarkets
Retail—Drug and Other

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Additional Consumer Tables
Appendix—Trade Associations