Home Hair Color and Permanent Products - US - November 2011
Home Hair Color and Permanent Products - US - November 2011

The U.S. home hair coloring and permanent products market received a big boost from the sagging economy, as a number of hair coloring users shifted from costly salon services to more accessibly-priced home hair coloring. Moreover, application innovations such as foam formulations, as well as spray and stick formats have helped drive sales. In addition, women, the primary users of home hair coloring products, will see their numbers increase ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Permanent Products
Segment Performance—Semipermanent Products
Segment Performance—Highlighting/Bleaching/Top-up Products
Segment Performance—Temporary Products
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Supermarkets
Retail Channels—Other Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage
Hair Color Usage Frequency
Hair Color Brands Used
Usage Among Women
Attitudes Toward At-home Hair Coloring
Important Attributes for Choosing At-home Hair Color
Retailers Used for Home Hair Color
Reasons for Not Using At-home Hair Coloring
Impact of Race/Hispanic Origin
Teen Usage
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Permanent Products
Brand Share—Semipermanent Products
Brand Share—Highlighting/Bleaching/Touch-ups
Brand Share—Temporary Products
Innovation and Innovators
Brands and the Advertising Landscape

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations