CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Despite the fact that unemployment numbers are still high (9.1% as of September 2011) and household income is down in the U.S., interest in the men’s grooming market is not waning. U.S. retail sales are estimated at $2.4 billion in 2011, with deodorant/antiperspirants leading the way. Today’s man is not only more comfortable taking care of grooming needs, but engaging in more proactive ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Deodorant/Antiperspirant
Segment Performance—Shaving Lotion/Cologne/Talc/Gift Sets and Packs
Segment Performance—Haircare
Segment Performance—Shaving Cream/Gel
Segment Performance—Skincare
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other FDMx
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Purchasing Behavior and Product Preferences
Grooming Repertoire and Habits
Retailer Choices
Impact of Race and Hispanic Origin
Custom Consumer Groups
Cluster Analysis
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Deodorant/Antiperspirant
Brand Share—Shaving Lotion/Cologne/Talc/Gift Sets and Packs
Brand Share—Haircare
Brand Share—Shaving Cream/Gel
Brand Share—Skincare
Innovation and Innovators
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Trade Associations
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