Marketing to Gen X - US - April 2011
Marketing to Gen X - US - April 2011

Sandwiched between the Millennial and Baby Boomer segments, Generation X (Gen X) has come of age. As this generation enters their late thirties and forties, they hardly represent the “slacker” stereotype that media pundits used to describe the generation in the 1990s. Indeed, many are reaching their peak earning years and have embraced family as a core component of their identity and lifestyle. In many ways, Gen X has come ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Demographic Profile
Socioeconomic Profile

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Gen X Marketing Strategies

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Priorities and Concerns
Economic Influences
Economic Outlook
Diet and Lifestyle
Leisure and Entertainment
Electronics, Internet, and Information
Advertising Awareness
Attitudes Toward Advertising, Ethics, and Environment
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations