Movie Theaters - US - July 2011
Movie Theaters - US - July 2011

Domestic movie theater admissions have been on the decline since 2002. While ticket price hikes have kept box office revenues afloat for most of the past decade, 2010 saw box office revenues lose momentum. In this report, Mintel examines how current trends are impacting the market landscape for theater exhibitors and offers insight into new opportunities for boosting revenue streams.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Market Drivers
Segment Performance
Segment Performance—Admissions
Segment Performance—Concessions
Segment Performance—Cinema Advertising

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Attendance and Frequency of Attendance
Timing of Attendance
Attitudes Toward Product Placement and In-Theater Ads
Theater Chain Visited
Children’s Role in Driving Attendance
Method of Ticket Purchase
Finding Showtimes and Locations
Spend on Food, Drink, Games, and Merchandise
Theater Selection
The Call of the Home
The 3D Experience
Impact of Race and Hispanic Origin
Custom Consumer Groups: The Frequent Attendee
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovation and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations