CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Mintel’s report Candles—U.S., August 2010 noted that candle sales fell between 2008 and 2010 as a result of recessionary pressures, which drove millions of Americans to embrace frugality and take steps to minimize discretionary spending. Nonetheless, since then FDMx sales of some candle brands have defied the downward sales trend, indicating that candles remain a potentially lucrative category for some companies.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Retail Channels—Overview
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Supermarket Sales
Other FDMx channels
Sales of Candles through Natural Supermarkets
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Incidence and Frequency of Buying Candles
Where People Buy Candles
Why People Buy Candles
A Question of Scent—What do People Like and Buy?
Where Candles are Used Around the House
Brand Preferences
Interest in U.S.-Made vs. Local/Community-Made Products
Changes in Lifestyle and Spending Habits in Past Year
Impact of Race/Hispanic Origin
Custom Consumer tables
Cluster Analysis
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Brand Share—Leading FDMx Manufacturers
Brand Share—Other Manufacturers
Innovations and Innovators
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Tables
Appendix—Trade Associations
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