While sales growth slowed to a halt during the recession, the outdoor furniture market held up better than most other sectors of the home furnishings industry, driven in part by increasing interest in “staycations” and the overall appeal of outdoor living. Post-recession sales growth has picked up and is likely to remain strong as more consumers outfit their patios, decks, porches and poolsides with a greater array of furniture and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insight
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segments
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Outdoor Furniture Ownership
Why Do People Buy New Outdoor Furniture?
Type of Outdoor Furniture Owned
Life Event Triggers
Outdoor Furniture Spending
Uses of Outdoor Areas
Where Consumers Buy Outdoor Furniture
Where Outdoor Furniture Should be Promoted
Impact of Race and Hispanic Origin
Custom Consumer Groups
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Tables
Appendix: Trade Associations
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Sales trends for the category as a whole and Mintel’s forecast for future growth
