Vitamins and Minerals - US - December 2011
Vitamins and Minerals - US - December 2011

The U.S. vitamins and minerals market experienced strong sales through food, drug, and mass channels between 2006 and 2010, before decelerating significantly in 2011, mostly because the economy continues to stagnate and consumers are looking for ways to cut household costs. However, the future appears to hold promise for the market as America’s population skews older, as older consumers comprise the market’s core users and many find ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Vitamins
Segment Performance—Mineral Supplements
Retail Channels
Retail Channels—Drug stores
Retail Channels—Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brands Used and Purchase Attitudes
Vitamin and Mineral Usage Overview
Types of Vitamin and Mineral Used
Vitamin Usage: Single Vitamins
Vitamin Usage: Multivitamins
Mineral Supplement Usage
Reasons for Using
Vitamin and Mineral Usage Habits
Product Selection
Attitudes toward Vitamins and Preventive Medicine
Reasons for Not Using
Impact of Race and Hispanic Origin
Custom Consumer Groups: Gender and Age

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Other Retailers
Leading Companies
Brand Share—Multivitamins
Brand Share—One- and two-letter vitamins
Brand Share—Mineral Supplements
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations