Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Sources
- Consumer survey data
- Consumer Expenditure Survey
- Advertising
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Profile of the Black dining out consumer
- Breakfast, lunch, dinner and menu choices
- Fast food restaurants
- Family restaurants
- Casual restaurants
- Pizza restaurants
- Fine dining
- Marketing and advertisements
- U.S. Black population
Insights and Opportunities
-
- The rise of the suburban Black professional and the changing population
- The Obamas vs. our Fast Food nation
- Remembering Sunday dinners with buffets: Low-prices and big groups
Inspire Insights
-
- Trend: Tug of War
- What’s it about?
- What we’ve seen
- Specifics
- Implications
- Trend: Fit or Fat
- What’s it about?
- What we’ve seen
- Specifics
- Implications
Profile of the Black Dining Out Consumer
-
- Key points
- Dining out expenditure
- Black and non-Black households
-
- Figure 1: Average annual expenditures, Black and other race households, by expenditure category, 2008
-
- Figure 2: Average annual distribution of expenditures, by categories, by Black and non-Black CUs, 2008
- Dining out preferences
- By age
-
- Figure 3: Dining out choices among Black consumers, by age, March 2010
- By household income
-
- Figure 4: Dining out choices among Black consumers, by household income, March 2010
- Dining out on weekdays
-
- Figure 5: Recession driven changes in dining out habits on weekdays, by household income, March 2010
- By household size
-
- Figure 6: Recession driven changes in dining out habits on weekdays, by household size, March 2010
- Dining out on the weekends
-
- Figure 7: Recession driven changes in dining out habits during the weekend, by household income, March 2010
-
- Figure 8: Recession driven changes in dining out habits on weekdays, by household size, March 2010
- Dining out with children
-
- Figure 9: Frequency of dining out with child/children under 18, by household income, March 2010
Breakfast, Lunch, Dinner and Menu Choices
-
- Key points
- Breakfast
-
- Figure 10: Frequency of dining out for breakfast by type of restaurant, by gender and age, March 2010
-
- Figure 11: Frequency of dining out for breakfast by type of restaurant, by household income, March 2010
- Lunch
- Younger women lunch at fast food restaurants more than men
-
- Figure 12: Frequency of dining out for lunch by type of restaurant, by gender and age, March 2010
- By household income
-
- Figure 13: Frequency of dining out for lunch by type of restaurant, by household income, March 2010
- Dinner
- By age and gender
-
- Figure 14: Frequency of dining out for dinner by type of restaurant, by gender and age, March 2010
- By household income
-
- Figure 15: Frequency of dining out for dinner by type of restaurant, by household income, March 2010
- Entrée selections on the menu
-
- Figure 16: Type of main dinner entrées Black consumers would like to see more of on menus, by age and gender, March 2010
Fast Food Restaurants
-
- Key points
- Reasons for visiting a fast food restaurant
- By age and gender
-
- Figure 17: Reasons for choosing a fast food restaurant, by age and gender, March 2010
- Is fast food for the lazy affluent cook?
-
- Figure 18: Reasons for choosing a fast food restaurant, by household income, March 2010
- Factors influencing choice of fast food restaurant
- Older diners are more likely to be influenced by advertising
-
- Figure 19: Factors influencing choice of fast food restaurant, by age, March 2010
- By household income
-
- Figure 20: Factors influencing choice of fast food restaurant, by household income, March 2010
- Fast food restaurants used
- By race/Hispanic origin
-
- Figure 21: Fast food restaurants used in last 30 days, by race/Hispanic origin, November 2008-December 2009
- Black consumers’ choices in fast food restaurants
- By presence of children in the home
-
- Figure 22: Fast food restaurants used in last 30 days by Black adults, by presence of children in the home, November 2008-December 2009
- By age
-
- Figure 23: Fast food restaurants used in last 30 days by Black adults, by age, November 2008-December 2009
- Frequency of visits
-
- Figure 24: Frequency of visits to a fast food restaurant in the last 30 days, by region, November 2008-December 2009
Family Restaurants
-
- Key points
- Reasons for visiting a family restaurant
-
- Figure 25: Reasons for choosing a family-style restaurant, by age, March 2010
- Factors influencing choice of a family restaurant
- By age and gender
-
- Figure 26: Factors influencing choice of family restaurant, by age and gender, March 2010
- By household income
-
- Figure 27: Factors influencing choice of family restaurant, by household income, March 2010
- Family restaurants and steak houses used by consumers
- By race/Hispanic origin
-
- Figure 28: Family restaurants and steak houses used, by race/Hispanic origin, November 2008-December 2009
- Black consumers’ choice of family restaurant and steak houses
- By age and gender
-
- Figure 29: Family restaurants and steak houses used by Black consumers in last 30 days, by age and gender, November 2008-December 2009
- By household income
-
- Figure 30: Family restaurants and steak houses used by Black consumers in last 30 days, by household income, November 2008-December 2009
- Frequency of visits
-
- Figure 31: Frequency of visits to family restaurants and steak houses by Black consumers, by region, November 2008-December 2009
Casual Restaurants
-
- Key points
- Reasons for visiting a casual restaurant
-
- Figure 32: Reasons for choosing a casual restaurant, by age and gender, March 2010
- Factors influencing choice of casual restaurant
- By age and gender
-
- Figure 33: Factors influencing choice of casual restaurant, by age and gender, March 2010
- By household income
-
- Figure 34: Factors influencing choice of casual restaurant, by household income, March 2010
Pizza Restaurants
-
- Key points
- Reasons for visiting a pizza restaurant
-
- Figure 35: Reasons for choosing a pizza restaurant, by household income, March 2010
- Factors influencing choice of a pizza restaurant
- By age and gender
-
- Figure 36: Factors influencing choice of pizza restaurant, by age and gender, March 2010
- By household income
-
- Figure 37: Factors influencing choice of pizza restaurant, by household income, March 2010
- Reasons for visiting a pizza restaurant
-
- Figure 38: Reasons for choosing a pizza restaurant, by household income, March 2010
Fine Dining
-
- Key points
- Factors influencing choice of fine dining restaurant
-
- Figure 39: Factors influencing choice of fine dining restaurant, by gender, March 2010
- Fine dining frequency
-
- Figure 40: Frequency of dining at a fine dining establishment, by age, March 2010
-
- Figure 41: Frequency of dining at a fine dining establishment, by household income, March 2010
Marketing and Advertisements
-
- Key points
- African-American magazines
-
- Figure 42: Readership of African-American magazines, by types of restaurants used, November 2008-December 2009
-
- Figure 43: Reader profile of African-American magazines, November 2008-December 2009
- African-American television networks
-
- Figure 44: Viewership of African-American television networks by types of restaurants used, November 2008-December 2009
-
- Figure 45: Profile of viewers of African-American television networks, November 2008-December 2009
- Advertising
- McDonald’s
-
- Figure 46: McDonald’s, Man drinks at a kitchen table, inside a restaurant, $1 sweet tea, TV ad, April 2009
-
- Figure 47: McDonald’s, Dwele sings on a cool drink, TV ad, July 2009
- KFC (Kentucky Fried Chicken)
-
- Figure 48: KFC, Ultimate Family Reunion: enter sweepstakes and connect with family members, TV ad, April 2010
- Red Lobster
-
- Figure 49: Red Lobster, Region inspired entrees, TV ad, July 2009
- Social media campaigns
Cluster Analysis
-
- Uninfluenced, less often
- Demographics
- Characteristics
- Opportunities
- Price-conscious, fast-food
- Demographics
- Characteristics
- Opportunity
- Frequent, fine, internet-savvy
- Demographics
- Characteristics
- Opportunity
- Characteristic tables
-
- Figure 50: Restaurant clusters, March 2010
- Figure 51: Type of restaurant that consumers have used in the past three months, by restaurant clusters, March 2010
-
- Figure 52: Factors influencing casual restaurant choice, by restaurant clusters, March 2010
- Figure 53: Factors influencing family restaurant choice, by restaurant clusters, March 2010
-
- Figure 54: Factors influencing pizza restaurant choice, by restaurant clusters, March 2010
- Figure 55: Factors influencing fast food restaurant choice, by restaurant clusters, March 2010
-
- Figure 56: Frequency of dining out for breakfast, by restaurant clusters, March 2010
- Figure 57: Frequency of dining out for lunch, by restaurant clusters, March 2010
-
- Figure 58: Frequency of dining out for dinner, by restaurant clusters, March 2010
- Figure 59: Frequency of dining out at a fine dining establishment, by restaurant clusters, March 2010
- Demographic tables
-
- Figure 60: Restaurant clusters, by gender, March 2010
- Figure 61: Restaurant clusters, by age, March 2010
- Figure 62: Restaurant clusters, by household income, March 2010
-
- Figure 63: Restaurant clusters, by household size, March 2010
- Figure 64: Restaurant clusters, by education, March 2010
- Cluster methodology
U.S. Black Population
-
- Key points
- U.S. population by race/Hispanic origin
-
- Figure 65: Population by race and Hispanic origin, 2005-15
- Figure 66: Population, by race/Hispanic origin, 1970-2020
- Figure 67: Asian, Black, and Hispanic populations, 1970-2020
- U.S. Black population
- Black population by age
-
- Figure 68: U.S, Black population, by age, 2005-15
- U.S. Black geographic concentration
-
- Figure 69: Black geographic concentration, by region, 2007
- Black population by state
-
- Figure 70: States with largest Black population, 2008
- Figure 71: States with the highest share of Black residents, 2008
- Black metros
-
- Figure 72: Metropolitan status of Black households, 2001-07
-
- Figure 73: Top ten metropolitan areas with the largest number of Black residents, 2006-08
- Black purchasing power
- Black households’ financials
- Household income distribution by race
-
- Figure 74: Household income distribution, by race/Hispanic origin of householder, 2008
- Income of Black households versus total U.S. households
-
- Figure 75: Share of Black households with incomes of $50K or more versus total U.S. households, 2002 and 2008
- Figure 76: Median household income, by race and Hispanic origin of householder, 2008
- Purchasing power by race/Hispanic origin
-
- Figure 77: Purchasing power, by race/Hispanic origin, 2008
- Figure 78: Top ten states with the largest share of Black buying power, 2008
-
- Figure 79: Top ten states, by rate of growth of Black buying power, 1990-2008
- Black households
-
- Figure 80: Average household size, by Hispanic origin/race of householder, 2001 and 2008
- Figure 81: Black households and all households, by size, 2009
-
- Figure 82: Black households and all households, by presence and ages of children, 2009
- Figure 83: Households with children, by race/Hispanic origin of householder, 2009
Appendix: Trade Associations
Back to top