This report analyses market trends and consumer attitudes towards holidays in Turkey and Egypt, investigating the core market factors, strengths and weaknesses, key players and products in the industry.
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Overview
Overview
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Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
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Who Has Been and Who Wants to Go?
What People Think of Holidays to Turkey
What People Think of Holidays to Egypt
Targeting Opportunities
Brand/Company
Brand/Company
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Who’s Innovating?
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Data
Data
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Appendix – Who Has Been, and Who Wants to Go?
Appendix – What People Think of Holidays to Turkey
Appendix – What People Think of Holidays to Egypt
Appendix – Targeting Opportunities
23rd November 2010
Holidays to Turkey and Egypt have been bright spots during the UK's travel recession. Their popularity brings its own challenges, however.
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Holidays to Turkey have reached an estimated 1.8 million trips in 2010, with holidays to Egypt at an estimated 0.8 million trips. This represents a 50% and 61% rise from 2005 respectively, bucking the overall overseas holiday trend where volume fell by 15% in 2009 then an estimated 4% during 2010.
