The report covers the UK market for greeting cards. The greeting card market is defined as including cards for Christmas, birthdays, spring season occasions (ie Valentine’s Day, Mother’s Day, Father’s Day and Easter), other everyday occasions (anniversaries, good luck, get well and blank cards etc). Market sizes include money spent on ordering personalised greeting cards online. Although the report also looks at alternative greetings generated by computers ...
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Overview
Overview
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Future Opportunities
Market in Brief
Market
Market
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Internal Market Environment
Broader Market Environment
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Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
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The Consumer – Types of Occasions for Which Greeting Cards Are Purchased
Attitudes Towards Buying Greeting Cards
Buying Behaviour for Greeting Cards
Target Groups
Brand/Company
Brand/Company
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Who’s Innovating?
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Data
Data
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Appendix – Competitive Context
Appendix – The Consumer – Types of Occasions for Which Greeting Cards Are Purchased
Appendix – Attitudes Towards Buying Greeting Cards
Appendix – Buying Behaviour for Greeting Cards
Appendix – Target Groups
29th October 2010
New technology could provide the fillip that the card market needs. |
There are warning signs that some consumers are beginning to object to paying too much for a greetings card. Although a third of consumers believe that the style of the card is more important than price, four in ten feel that cards are too expensive. One in five consumers have cut back their card spending compared with a year or two ago.
