The household goods sector was hit hard by the economic downturn and recession, but small kitchen appliances have outperformed the sector, with sales holding up well in 2009 and showing significant value growth during 2010. Small kitchen appliances have benefited from being more affordable than big-ticket household items, as well as a number of other positive sales drivers.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Internal Market Environment
Broader Market Environment
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Competitive Context
Market Size and Forecast
Market Segmentation
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Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Purchasing and Usage of Small Kitchen Appliances
Reasons for Buying Small Kitchen Appliances
Factors Influencing Choice of Small Kitchen Appliances
Brand/Company
Brand/Company
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Who’s Innovating?
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Data
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Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Purchasing and Usage of Small Kitchen Appliances
Appendix – Reasons for Buying Small Kitchen Appliances
Appendix – Factors Influencing Choice of Small Kitchen Appliances
30th September 2011
“Food preparation equipment that focuses on healthy eating and convenience should tap into consumer desires in these tough economic times.” 
29th November 2010
Strong interest in food and drink, cooking and style in the kitchen combined with innovation from manufacturers is helping the small kitchen appliances market weather tough economic times.
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Large numbers of small kitchen appliances are owned but hardly ever used, including 22% of sandwich toasters and 15% of hand-held blenders/mixers. To persuade more people that these appliances are worth buying (and using regularly) promotion needs to centre on how they can be used to make food and drink preparation easier, quicker and produce better results.
