Table of Contents
Issues in the Market
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- Key themes
- Definition
- Putting the data in context
- Re-segmentation to pinpoint competition
- Consumer research
- Abbreviations
Future Opportunities
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- It is a truth universally acknowledged…
- You’ll like this, love. I promise.
- I need ‘me time’, too!
- ‘Do not go gentle into that good night…’
- ‘Functional’ indulgence
- Passiamo una bella serata insieme…? (Let’s have a nice evening together…?)
Market in Brief
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- Commodity prices inflate value sales growth
- Fair trade prospects
- Dairy Milk still on top
- Consumers like treats
Internal Market Environment
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- Key points
- Fair trade…fair deal
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- Figure 1: Agreement with ethical lifestyle statements, 2005-09
- A weighty issue
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- Figure 2: Body Mass Index among adults in England, 2001-08
- Concerns for children too
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- Figure 3: Overweight and obesity prevalence among children in England, 2000-08
- Children’s health and schools
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- Figure 4: Prevalence of underweight, overweight and obese children, by NCMP year, 2006/07-2008/09
- Get them while they are young
- Treat yourself
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- Figure 5: Trends in healthy lifestyles and eating/snacking habits, 2005-09
- Feeling stressed?
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- Figure 6: Issues that are concerning consumers, January 2010
Broader Market Environment
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- Key points
- Rising commodity prices hit cocoa prices
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- Figure 7: Effect of inflation on selected dairy products and sweets and chocolate, September 2006-September 2009
- Food Regulations
- Advertising Regulations
- Ageing UK population presents opportunities for the market
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- Figure 8: Trends and projections in UK population (‘000s), by age group, 2005-10 and 2010-15
- AB socio-economic group set to experience rapid growth
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- Figure 9: Trends and projections in UK population, by socio-economic group, 2005-10 and 2010-15
Competitive Context
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- Key points
- Health concerns impact the snacking market
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- Figure 10: Trends in consumption of confectionery and snacks, 2004-09
- Biscuits offer a snack alternative
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- Figure 11: Retail value sales of sweet and non-sweet biscuits, 2004-09
- Innovation offers healthier crisps and snacks
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- Figure 12: Retail value sales of crisps and snacks, 2004-09
- Cereal bars no real challenge for chocolate confectionery
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- Figure 13: Retail value sales of cereal bars, 2004-09
- Sugar confectionery faces challenges
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- Figure 14: Retail value sales of sugar and chocolate confectionery, 2004-09
Strengths and Weaknesses
Who’s Innovating?
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- Key points
- Tougher times, less innovation
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- Figure 15: NPD in chocolate confectionery, by manufacturer, 2007-09
- More focus on ethical launches
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- Figure 16: NPD in chocolate confectionery, by positioning claim, 2007-09
- Branded manufacturers offer more innovation
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- Figure 17: NPD in chocolate confectionery, own-label vs. branded, 2007-09
- Figure 18: NPD in chocolate confectionery, by positioning claim, 2007-09
- Grab one before it’s gone
- Nutty flavours win universal approval
Market Size and Forecast
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- Key points
- Tougher times for chocolate confectionery
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- Figure 19: UK retail sales of all chocolate confectionery, 2005-15
- Boxed chocolates lead in new product innovation
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- Figure 20: UK retail sales of chocolate, by sector, 2005-09
- Value sales growth subdued by commodity price inflation
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- Figure 21: UK retail sales of chocolate confectionery, 2005-15
- Lack of innovation
- The future of the market
- Factors used in forecast
Segment Performance
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- Key points
- Snacking on the go benefits countlines
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- Figure 22: UK retail sales of chocolate confectionery, by sector, 2005-09
- Healthy options
- Advertising support helps category growth
- Smaller chocolate bars experience faster growth
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- Figure 23: UK retail sales of moulded bar chocolate, by size and positioning, 2005-09
- Premium chocolates lose favour
Market Share
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- New challenges ahead for Cadbury
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- Figure 24: Manufacturers’ value shares in the UK chocolate market (retail sales), 2005-09
- Mars and Nestlé jostle for position
- Dairy Milk maintains top spot
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- Figure 25: Leading brands purchased in the UK chocolate confectionery market, 2005-09
Companies and Products
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- Major players
- Nestlé
- Cadbury Trebor Bassett
- Mars UK Ltd
- Kraft Foods Ltd
- Ferrero UK Ltd
Brand Elements
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- Key points
- Brand map
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- Figure 26: Attitudes towards and purchase of chocolate brands, February 2010
- Brand qualities of chocolate brands
- Dairy Milk most comforting, Galaxy top for indulgence
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- Figure 27: Personalities of various chocolate brands, February 2010
- Experience of chocolate brands
- Traditional brands most popular
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- Figure 28: Consumer purchase of various chocolate brands, February 2010
- Brand consideration for chocolate brands
- Green & Black’s has greatest interest
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- Figure 29: Consideration of various chocolate brands, February 2010
- Brand satisfaction for chocolate brands
- Cadbury most satisfying
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- Figure 30: Satisfaction with various chocolate brands, February 2010
- Brand commitment to chocolate brands
- Dairy Milk has highest loyalty
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- Figure 31: Commitment to various chocolate brands, February 2010
- Brand intentions for chocolate brands
- Indulgent Galaxy has lower retention
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- Figure 32: Future usage intentions for various chocolate brands, February 2010
- Brand recommendation for chocolate brands
- Indulgent Galaxy above the average
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- Figure 33: Recommendation of various chocolate brands, February 2010
- Kit Kat
- What the consumer thinks
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- Figure 34: Attitudes towards the Kit Kat brand, February 2010
- Green & Black’s
- What the consumer thinks
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- Figure 35: Attitudes towards the Green & Black’s brand, February 2010
- Galaxy
- What the consumer thinks
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- Figure 36: Attitudes towards the Galaxy brand, February 2010
- Cadbury Dairy Milk
- What the consumer thinks
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- Figure 37: Attitudes towards the Cadbury Dairy Milk brand, February 2010
Brand Communications and Promotions
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- Key points
- Above-the-line advertising takes a hit in 2009
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- Figure 38: Main monitored media advertising expenditure on chocolate confectionery (bars and countlines), 2006-09
- Finding alternative targets
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- Figure 39: Main monitored media advertising expenditure on chocolate confectionery (bars and countlines), by medium, 2006-09
- Thinking beyond TV and print
- Standing out from the crowd
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- Figure 40: Main monitored advertising spend on chocolate bars and countlines, by manufacturer in the chocolate confectionery category, 2006-09
- Figure 41: Top ten chocolate confectionery brands advertised, 2006-09
- Promotions used to drive volume sales
Channels to Market
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- Key points
- Impulse sector struggles to keep up with multiples
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- Figure 42: UK retail value sales of chocolate confectionery, by outlet type, 2005-09
- Pester power impacts on chocolate confectionery displays
- Price fixing
- Tesco dominates sales in grocery retailers
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- Figure 43: Trends in total number of SKUs in chocolate confectionery, December 2007-November 2009
The Consumer – Penetration and Chocolate Confectionery Choices
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- Key points
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- Figure 44: Penetration of all chocolate confectionery, 2005-09
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- Figure 45: Penetration of chocolate bars and other chocolate items, 2008 and 2009
- Chocolate confectionery loses penetration
- Chocolate consumption no longer in moderation
- Parents still in control of chocolate consumption
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- Figure 46: Consumption of chocolate confectionery – 7-16-year-olds, 2005-09
- Chocolate preferences
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- Figure 47: Types of chocolate confectionery bought in the last 12 months, February 2010
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- Figure 48: Consumption of chocolate confectionery in the last 12 months, by gender, February 2010
- Two extremes of consumption
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- Figure 49: Repertoire of chocolate confectionery bought in the last 12 months, February 2010
The Consumer – Attitudes towards Chocolate Confectionery
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- Key points
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- Figure 50: Reasons to buy chocolate confectionery, February 2010
- Treat yourself
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- Figure 51: Attitudes towards chocolate confectionery, February 2010
- High level of brand loyalty
- Chocolates and health
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- Figure 52: Agreement with statement ‘I have cut back on the amount of chocolate I buy for health reasons’, by gender age and socio-economic group, February 2010
Further Analysis – The Consumer – Targeting Groups
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- Key points
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- Figure 53: Consumer target groups for chocolate confectionery, February 2010
- On-the-go Snackers
- Kid’s Treats
- Chocolate Mealers
- Baking Chocolatiers
- Chocolate Unwinders
Appendix
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- Advertising data
Appendix – Internal Market Environment
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- Figure 54: Top ten highest obesity levels, by country, 2005
- Figure 55: Trends in body mass index (BMI) of adults in England, by gender, 1997-2003
- Figure 56: Trends in eating/snacking views of children, 2005-09
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- Figure 57: Trends in personal concerns, June 2009-January 2010
- Figure 58: Agreement with ethical lifestyle statements, by demographics, 2009
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- Figure 59: Changing grocery shopping habits, January 2010
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Appendix – Who’s Innovating?
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- Figure 60: Index of NPD in chocolate confectionery, 2005-09
- Figure 61: NPD in chocolate confectionery, by manufacturer, 2007-09
- Figure 62: NPD in chocolate confectionery, by top flavour in selected European countries, 2007-09
- Figure 63: NPD in chocolate confectionery, by top flavour in selected European countries, 2007-09
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- Figure 64: NPD in chocolate confectionery, by top flavour in selected Asia-Pacific countries, 2007-09
- Figure 65: NPD in chocolate confectionery, by top flavour in selected Asia-Pacific countries, 2007-09
- Figure 66: NPD in chocolate confectionery, by top flavour, North America, 2007-09
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Appendix – Market Size
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- Figure 67: NPD in chocolate confectionery, by sub-category, 2007-09
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Appendix – Segment Performance
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- Figure 68: NPD in chocolate confectionery, by sub-category and top product claim, 2007-09
- Figure 69: NPD in chocolate confectionery, by sub-category and top product claim, 2007-09
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Appendix – Brand Communications and Promotions
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- Figure 70: Total unique visitors to online websites, June 2008-February 2010
- Figure 71: Average minutes spent online per visit, June 2008-February 2010
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Appendix – The Consumer – Penetration and Chocolate Confectionery Choices
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- Figure 72: Penetration of bars of chocolate and other chocolate items, 2005-07
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- Figure 73: Penetration of chocolate confectionery, by demographics, 2009
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- Figure 74: How 7-10-year-olds spend their money, 2005-09
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- Figure 75: Most popular types of chocolate confectionery bought in the last 12 months, by demographics, February 2010
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- Figure 76: Next most popular types of chocolate confectionery bought in the last 12 months, by demographics, February 2010 (continued)
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- Figure 77: Repertoire of chocolate confectionery bought in the last 12 months, by demographics, February 2010
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- Figure 78: Types of chocolate confectionery bought in the last 12 months, by repertoire of chocolate confectionery bought in the last 12 months, February 2010
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Appendix – The Consumer – Attitudes towards Chocolate Confectionery
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- Figure 79: Most popular reasons to buy chocolate confectionery, by demographics, February 2010
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- Figure 80: Next most popular reasons to buy chocolate confectionery, by demographics, February 2010 (continued)
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- Figure 81: Most popular attitudes towards chocolate confectionery, by demographics, February 2010
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- Figure 82: Next most popular attitudes towards chocolate confectionery, by demographics, February 2010 (continued)
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- Figure 83: Reasons for buying chocolate confectionery, by most popular types of chocolate confectionery bought in the last 12 months, February 2010
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- Figure 84: Reasons for buying chocolate confectionery, by next most popular types of chocolate confectionery bought in the last 12 months, February 2010
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- Figure 85: Attitudes towards chocolate confectionery, by most popular types of chocolate confectionery bought in the last 12 months, February 2010
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- Figure 86: Attitudes towards chocolate confectionery, by next most popular types of chocolate confectionery bought in the last 12 months, February 2010
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Appendix – The Consumer – Targeting Groups
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- Figure 87: Target groups, by demographics, February 2010
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- Figure 88: Reasons to buy chocolate confectionery, by target groups, February 2010
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- Figure 89: Types of chocolate confectionery bought in the last 12 months, by target groups, February 2010
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- Figure 90: Attitudes towards chocolate confectionery, by target groups, February 2010
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- Figure 91: Repertoire of chocolate confectionery bought in the last 12 months, by target groups, February 2010
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