Table of Contents
Issues in the Market
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- Key themes
- Definitions
- Abbreviations
Future Opportunities
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- The local health shop
- (Not just) hemp seeds and apple cider vinegar
- A back-to-basics approach to beauty
- Beauty from the outside in
- Earthy beauty
Market in Brief
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- Sector size and forecast
- New EU regulation impacts health claims
- Demographic changes benefit health foods
- Health foods vs healthy foods
- Health food sector lacks innovation
- A fragmented sector under pressure from non-specialists
- Nuts and seeds top, VMS second
- Tesco and Holland & Barrett top outlets for health food
- Price and convenience drive choice of outlet
- Health foods are discretionary
Internal Market Environment
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- Key points
- Regulatory changes
- EFSA steps in to regulate health claims
- The food supplements directive
- The Traditional Herbal Medicinal Products Directive
- Recession exacerbates busy lifestyles
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- Figure 1: Attitudes to personal health, 2007-09
- Alternative medicine small but steady
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- Figure 2: Attitudes to alternative medicine and health foods, 2007-09
- The press effect
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- Figure 3: Agreement with the statement that “News on food influences my dietary habits”, 2009
Broader Market Environment
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- Key points
- One in four in healthy finances
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- Figure 4: Trends in how respondents describe their financial situation
- Demographics to boost health foods
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- Figure 5: Trends in the age structure of the UK population, 2010-15
- Growth in health-aware ABs
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- Figure 6: Changes in adult population, by socio-economic group, 2010-15
Competitive Context
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- Key points
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- Figure 7: UK retail sales of various health foods and products that compete with them, 2005-09
- A healthy diet
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- Figure 8: Change in intakes of selected nutrients derived from food and drink for UK households, 2001-08
- Functional food
- OTC medication
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating
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- Key points
- Holland & Barrett tests new format
- Not just a store
- Online space underused
Sector Size and Forecast
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- Key points
- Health food specialists’ sales grow
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- Figure 9: UK health food retailers' sales, and index of growth, 2005-15
- Figure 10: UK health food retailers' sales, at current and constant prices, 2005-15
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- Figure 11: Estimated sales growth in key product categories sold at health food stores, 2005-10
- Strong growth forecast in key product segments
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- Figure 12: Forecast growth in key product categories sold at health food stores and for all retail, 2009-14
- ...but can the specialists tap into it?
- Factors used in the forecast
Retail Competitor Analysis
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- Key points
- Health food – a sector of two halves
- Grocery multiples dominate health foods
- Chemists add to pressure on specialists
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- Figure 13: Leading retailers’ store numbers in the health food sector and competing areas, 2007-09
Companies and Products
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- Holland and Barrett
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- Figure 14: Holland & Barrett background Information, 1997-2009
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- Figure 15: Holland & Barrett key financial performance, 2004-08
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- Figure 16: Holland & Barrett: UK Outlet data, 2004-08
- Julian Graves
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- Figure 17: Julian Graves: key financial performance, 2004-08
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- Figure 18: Julian Graves: Stores, 2004-08
- Boots
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- Figure 19: Alliance Boots UK Health and Beauty Division: Financial performance, 2004-08
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- Figure 20: Alliance Boots UK Health and Beauty Division: Outlet data, 2004-08
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- Figure 21: Alliance Boots UK Health and Beauty: Sales mix by major product category, 2008/09
- Superdrug
- Nutri Centre @ Tesco
- National Association of Health Stores
- The Health Store
- Alternative medicines specialists
- Few online health food retailers of size
- Less familiar e-tailers strong in visit numbers
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- Figure 22: Top 20 health care retail websites visited by UK residents, February 2010
Consumer – Health Food Purchases
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- Key points
- Nuts and vitamins are top purchases
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- Figure 23: Products bought in the last 12 months, December 2009
- Nuts, seeds, dried fruit
- Vitamins and mineral supplements
- Tea
- Speciality foods
- Quarter use four or more health foods
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- Figure 24: Repertoire of products bought in the last 12 months, December 2009
- Preferences of light and heavy users differ
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- Figure 25: Products bought from health food stores in the last 12 months, by light users (1 type) and heavy users (5+ types), December 2009
Consumer – Outlets Used for Health Food Purchases
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- Key points
- Outlets used for health food purchases
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- Figure 26: Shops visited to buy health food products in last 12 months, December 2009
- Convenience makes grocers popular
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- Figure 27: Stores regularly used for grocery shopping, December 2009
- Health specialists lag in ranges
- Online still niche
- Who shops where?
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- Figure 28: Repertoire of shops visited to buy health food products in the last 12 months, December 2009
Consumer – Attitudes to Shopping for Health Food
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- Key points
- Attitudes to shopping for health foods
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- Figure 29: Attitudes towards shopping for health foods, December 2009
- Price and convenience drive choice of store
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- Figure 30: Demographic groups most and least likely to agree on selected statements on price, convenience and special offers when shopping for health foods, December 2009
- Own-label trusted more than bought
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- Figure 31: The demographic groups most and least likely to agree on selected statements on own-label products when shopping for health foods, December 2009
- Advice is for the minority
- Ranges a non-issue
Consumer – Attitudes to Health Food
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- Key points
- Attitudes to health food
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- Figure 32: Attitudes towards health foods, December 2009
- Price perception an issue
- Health food and healthy food
Target Groups
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- Key points
- Positives (13%)
- Holistic healthy (28%)
- Apathetic (59%)
Appendix – Internal and Broader Market Environment
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- Figure 33: Agreement with selected lifestyle statements on health, by gender, 2007-09
- Figure 34: Agreement with selected lifestyle statements on health, by demographics, 2009
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- Figure 35: Trends in how respondents describe their financial situation
- Figure 36: Trends in how respondents describe their financial situation (Continued)
- Age
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- Figure 37: Trends in the age structure of the UK population, by gender, 2005-15
- Socio-economic groups
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- Figure 38: Forecast adult population trends, by socio-economic group, 2005-15
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Appendix – Consumer: Health Food Purchases
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- Figure 39: Products bought in the last 12 months, December 2009
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- Figure 40: Most popular products bought in the last 12 months, by demographics, December 2009
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- Figure 41: Next most popular products bought in the last 12 months, by demographics, December 2009
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- Figure 42: Repertoire of products bought in the last 12 months, December 2009
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- Figure 43: Repertoire of products bought in the last 12 months, by demographics, December 2009
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- Figure 44: Types of products bought in the last 12 months, by repertoire of products bought in the last 12 months, December 2009
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Appendix – Consumer – Outlets Used for Health Food Purchases
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- Figure 45: Shops used to buy health food products in last 12 months, December 2009
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- Figure 46: Most popular shops used to buy health food products in last 12 months, by demographics, December 2009
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- Figure 47: Next most popular shops used to buy health food products in last 12 months, by demographics, December 2009
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- Figure 48: Repertoire of shops used to buy health food products in last 12 months, December 2009
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- Figure 49: Repertoire of shops used to buy health food products in last 12 months, by demographics, December 2009
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- Figure 50: Shops used to buy health food products in last 12 months, by repertoire of shops used to buy health food products in last 12 months, December 2009
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Appendix – Consumer Attitudes towards Shopping for Health Food
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- Figure 51: Attitudes towards shopping for health foods, December 2009
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- Figure 52: Most popular attitudes towards shopping for health foods, by demographics, December 2009
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- Figure 53: Next most popular attitudes towards shopping for health foods, by demographics, December 2009
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Appendix – Consumer Attitudes to Health Foods
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- Figure 54: Attitudes towards health foods, December 2009
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- Figure 55: Most popular attitudes towards health foods, by demographics, December 2009
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- Figure 56: Next most popular attitudes towards health foods, by demographics, December 2009
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Appendix – Target Groups
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- Figure 57: Attitudes towards health foods, by target groups, December 2009
- Figure 58: Target groups, by demographics, December 2009
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- Figure 59: Statements on healthy lifestyles, by target groups, December 2009
- Figure 60: Attitudes towards shopping for health foods, by target groups, December 2009
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