Table of Contents
Issues in the Market
-
- What is a DIY store?
- Key issues
- Abbreviations
Future Opportunities
-
- Do-it-for-me is the new DIY
- Attracting the young
- The problems of maturity
Market in Brief
-
- The market
- DIY out of fashion
- DIY – victim of the recession
- Little help from the economy
- Forecast
- Declining interest in DIY
- Superstores still the most popular destination
- Internet usage growing
Internal Market Environment
-
- Key points
- Inflation
-
- Figure 1: Inflation on furniture and DIY vs all items, 1988-2009
- Differentiation
- Online
-
- Figure 2: DIY website visitors, January 2010
Broader Market Environment
-
- Key points
- The ageing population has a silver lining for DIY
-
- Figure 3: Trends in UK population, by age, 2004-14
- The economy – disaster averted
-
- Figure 4: UK savings ratio, 1991-2009
- Incomes and spending – likely to be depressed
-
- Figure 5: PDI and consumer expenditure, at current prices, 2004-15
- The housing market – a bubble that burst
-
- Figure 6: UK Average house prices, 1991-2010
- Can house prices start falling again?
- Housing more affordable, but still, historically expensive
-
- Figure 7: First time buyer affordability index, 1983-2009
- Housing transactions – still at very low levels
-
- Figure 8: Residential housing transactions, 1977-2009
- Growth in rented properties – bad news for DIY
-
- Figure 9: Number of private tennancies, 1995/96-2007/08
- DIY retailers and the housing market
Strengths and Weaknesses
-
- Strengths
- The recession
- The retailers
- Weaknesses
Who’s Innovating?
Sector Size and Forecast
-
- Key points
- The future
-
- Figure 10: UK: DIY retailers sales, 2005-14
- Figure 11: DIY retailers sales relative to all retail sales, 2001-14
Retailer Competitor Analysis
-
- Key points
- Leading retailers
- The big three and two halves?
- The others
- The Market leaders
-
- Figure 12: UK: Leading DIY retailers, 2008/09
- Evaluation
-
- Figure 13: UK: Selected DIY retailers, evaluation, 2009
- Market shares
-
- Figure 14: UK: Leading DIY retailers (unadjusted) share of all DIY retailers sales, 2008/09
The Consumer – Who Does DIY and Where Do They Shop?
-
- Key points
- DIY losing popularity
-
- Figure 15: Home decorating or other DIY work in the last 12 months, 2005-09
-
- Figure 16: Numbers of people planning to make major expenditure on DIY in coming year, Jan 2005-Jan 2009
-
- Figure 17: Consumers major spending plans, 2009
- A note on timing
- Decline in interest greater at older ages
-
- Figure 18: Consumers planning to spend on DIY, by age, Jan 2005-Jan 2009
- Where do they shop for DIY products?
-
- Figure 19: UK: Where consumers shopped for DIY in the last 12 months, January 2010
-
- Figure 20: UK: Where people shop for DIY, 1999-2010
- Who shops where? – warning signs for the DIY specialists
-
- Figure 21: UK: Customer profile of leading retailers of DIY products, January 2010
- Who shops for DIY online
-
- Figure 22: Profile of online shoppers of DIY specialists, Nov 2009-Jan 2010
The Consumer – Attitudes to Buying DIY
-
- Key points
- Attitudes to DIY and the home
-
- Figure 23: Attitudes towards DIY and home, 2005-09
- Attitudes to DIY retailers
-
- Figure 24: Attitudes towards DIY stores, January 2010
-
- Figure 25: Attitudes to DIY stores, by age and affluence, January 2010
- Stores used by attitudes to DIY retailing
-
- Figure 26: Stores used for buying DIY products in the last 12 months, by most popular attitudes towards DIY stores, January 2010
-
- Figure 27: Stores used for buying DIY products in the last 12 months, by next most popular attitudes towards DIY stores, January 2010 (continued)
-
- Figure 28: Stores used for buying DIY products in the last 12 months, by other attitudes towards DIY stores, January 2010 (continued)
- Attitudes to DIY retailing by stores used
-
- Figure 29: Attitudes towards DIY stores, by most popular stores used for buying DIY products in the last 12 months, January 2010
-
- Figure 30: Attitudes towards DIY stores, by next most popular stores used for buying DIY products in the last 12 months, January 2010 (continued)
-
- Figure 31: Attitudes towards DIY stores, by other stores used for buying DIY products in the last 12 months, January 2010 (continued)
The Consumer – DIY Online Shopping Habits
-
- Key points
- Repertoire analysis
-
- Figure 32: Repertoire of stores used for buying DIY products in the last 12 months, January 2010
-
- Figure 33: Stores used for buying DIY products in the last 12 months, by repertoire of stores used for buying DIY products in the last 12 months, January 2010
- Buying DIY online
-
- Figure 34: Attitudes towards visiting websites and purchasing of DIY products online, January 2010
-
- Figure 35: Profile of shoppers online for DIY goods, January 2010
- DIY stores by attitudes to online shopping
-
- Figure 36: Stores used for buying DIY products in the last 12 months, by most popular attitudes towards visiting websites and purchasing of DIY products online, January 2010
-
- Figure 37: Stores used for buying DIY products in the last 12 months, by next most popular attitudes towards visiting websites and purchasing of DIY products online, January 2010 (continued)
-
- Figure 38: Stores used for buying DIY products in the last 12 months, by other attitudes towards visiting websites and purchasing of DIY products online, January 2010 (continued)
- Attitudes to online DIY shopping by stores bought from
-
- Figure 39: Attitudes towards visiting websites and purchasing of DIY products online, by most popular stores used for buying DIY products in the last 12 months, January 2010
-
- Figure 40: Attitudes towards visiting websites and purchasing of DIY products online, by next most popular stores used for buying DIY products in the last 12 months, January 2010 (continued)
Focus Group
-
-
- Figure 41: Focus Group: Sales as share of DIY in UK, 2004-09
- Strategic evaluation
- Background
- Financial performance
-
- Figure 42: Focus Group: Group financial performance, 2004/05-2008/09
- Store portfolio
-
- Figure 43: Focus Group: Outlet data, 2004/05-2008/09
- Retail offering
- Market positioning
- Brands
- Product offer
- e-commerce and home shopping
-
- Figure 44: Focus DIY: Profile of online shoppers, Nov 2009-Jan 2010
-
Homebase Ltd
-
-
- Figure 45: Homebase Ltd: Sales as share of DIY in UK, 2005-09
- Strategic evaluation
- Background
- Financial performance
-
- Figure 46: Homebase Ltd: Group financial performance, 2004/05-2009/10
- Store portfolio
-
- Figure 47: Homebase Ltd: Outlet data, 2004/05-2009/10
- Retail offering
- Market positioning
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
-
- Figure 48: Homebase: Profile of online shoppers, Nov 2009-Jan 2010
-
JH Leeke & Sons
-
- Background
- Financial performance
-
- Figure 49: JH Leeke & Sons department stores division, financial performance, 2004-09
- Store portfolio
-
- Figure 50: JH Leeke & Sons, outlet data, 2004-09
- Retail offering
- Market positioning
- Product offer
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Kingfisher Group
-
- Kingfisher Group
-
- Figure 51: B&Q: Sales as share of UK DIY retailers, 2005-09
- Figure 52: Screwfix: Sales as share of UK DIY retailers, 2005-09
- Strategic evaluation
- Background
- Financial performance
-
- Figure 53: Kingfisher Group: Group financial performance, 2005/06-2008/09
- Store portfolio
-
- Figure 54: Kingfisher Group: Outlet data, 2005-09
- Retail offering
- Market positioning
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
-
- Figure 55: Kingfisher: Profile of online shoppers, Nov 2009-Jan 2010
Robert Dyas
-
- Background
- Strategic evaluation
- Financial performance
-
- Figure 56: Robert Dyas, financial performance, 2004-09
- Store portfolio
-
- Figure 57: Robert Dyas, outlet data, 2004-09
- Retail offering
- Market positioning
- Product offer
- Operational issues
- e-commerce and home shopping
Topps Tiles Plc
-
-
- Figure 58: Topps Tiles Plc: Sales as share of DIY in UK, 2005-09
- Strategic evaluation
- Background
- Financial performance
-
- Figure 59: Topps Tiles Plc: Group financial performance, 2005-09
- Store portfolio
-
- Figure 60: Topps Tiles Plc: Outlet data, 2005-09
- Retail offering
- Market positioning
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
-
Wickes (including Tile Giant)
-
-
- Figure 61: Wickes: Sales as share of DIY in UK, 2005-09
- Strategic evaluation
- Background
- Financial performance
-
- Figure 62: Wickes financial performance, 2005-09
- Store portfolio
-
- Figure 63: Wickes: Outlet data, 2005-09
- Retail offering
- Market positioning
- Product offer
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
-
- Figure 64: Wickes: Profile of online shoppers, Nov 2009-Jan 2010
-
Appendix – Who Does DIY and Where Do They Shop?
-
-
- Figure 65: Home decorating or other DIY work in the last 12 months, by demographics, 2009
- Figure 66: Most popular stores used for buying DIY products in the last 12 months, by demographics, January 2010
-
- Figure 67: Next most popular stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
- Figure 68: Other stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
-
- Figure 69: Least popular stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
-
Appendix – Consumer Attitudes to Buying DIY
-
-
- Figure 70: Attitudes towards DIY and home, by demographics, 2009
-
- Figure 71: Attitudes towards DIY and home, by demographics, 2009 (continued)
-
- Figure 72: Most popular attitudes towards DIY stores, by demographics, January 2010
-
- Figure 73: Next most popular attitudes towards DIY stores, by demographics, January 2010 (continued)
-
- Figure 74: Other attitudes towards DIY stores, by demographics, January 2010 (continued)
-
- Figure 75: Stores used for buying DIY products in the last 12 months, by most popular attitudes towards DIY stores, January 2010
-
- Figure 76: Stores used for buying DIY products in the last 12 months, by next most popular attitudes towards DIY stores, January 2010 (continued)
-
- Figure 77: Stores used for buying DIY products in the last 12 months, by other attitudes towards DIY stores, January 2010 (continued)
-
- Figure 78: Attitudes towards DIY stores, by most popular stores used for buying DIY products in the last 12 months, January 2010
-
- Figure 79: Attitudes towards DIY stores, by next most popular stores used for buying DIY products in the last 12 months, January 2010 (continued)
-
- Figure 80: Attitudes towards DIY stores, by other stores used for buying DIY products in the last 12 months, January 2010 (continued)
-
Appendix – DIY Online Shopping Habits
-
-
- Figure 81: Most popular repertoire of stores used for buying DIY products in the last 12 months, by demographics, January 2010
- Figure 82: Next most popular repertoire of stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
-
- Figure 83: Most popular attitudes towards visiting websites and purchasing of DIY products online, by demographics, January 2010
- Figure 84: Next most popular attitudes towards visiting websites and purchasing of DIY products online, by demographics, January 2010 (continued)
-
- Figure 85: Other attitudes towards visiting websites and purchasing of DIY products online, by demographics, January 2010 (continued)
- Figure 86: Stores used for buying DIY products in the last 12 months, by most popular attitudes towards visiting websites and purchasing of DIY products online, January 2010
-
- Figure 87: Stores used for buying DIY products in the last 12 months, by next most popular attitudes towards visiting websites and purchasing of DIY products online, January 2010 (continued)
- Figure 88: Stores used for buying DIY products in the last 12 months, by other attitudes towards visiting websites and purchasing of DIY products online, January 2010 (continued)
-
- Figure 89: Attitudes towards visiting websites and purchasing of DIY products online, by most popular stores used for buying DIY products in the last 12 months, January 2010
- Figure 90: Attitudes towards visiting websites and purchasing of DIY products online, by next most popular stores used for buying DIY products in the last 12 months, January 2010 (continued)
-
- Figure 91: Attitudes towards visiting websites and purchasing of DIY products online by other stores used for buying DIY products in the last 12 months, January 2010 (continued)
-
Back to top