Table of Contents
Issues in the Market
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- Key themes
- Definition
- Allergies
- Allergy remedies
- Pharmacy abbreviations
- Excluded
- Abbreviations
Future Opportunities
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- The influence of resilience
- Planning ahead vs. Instant gratification
- Sense of community amongst allergy sufferers
- Defined by allergies
Market in Brief
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- Allergy suffering is on the rise
- Discounting stagnates value
- Not avoiding the issue
- Improving access to testing and allergy awareness
Internal Market Environment
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- Key points
- Trends in incidence of allergies
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- Figure 1: Number of adults with allergies, 2008-09
- Children’s allergies
- Treatment of allergies
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- Figure 2: Allergy sufferes who have used allergy remedies in the last 12 months, 2008-09
- Carpet ownership amongst allergy sufferers
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- Figure 3: Household floorcoverings ownership in GB, by experience of allergies, 2009
- Pet ownership amongst allergy sufferers
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- Figure 4: Household pet ownership in GB, by experience of allergies, 2009
Broader Market Environment
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- Key points
- Population data
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- Figure 5: Structure of the UK population, by age and gender, 2004-14
- Food Standards Agency
- Sources of information
- Major representative bodies
- Patient driven charities
- Allergy testing provision
Competitive Context
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- Key points
- OTC context
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- Figure 6: Market value of competing healthcare sectors, 2007-09
- Allergy remedies in context
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- Figure 7: Retail value sales for allergy remedies and free-from foods, 2007-09
- Operating in a vacuum
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Innovation in healthcare
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- Figure 8: Innovation in healthcare products, by sub-category, January-November 2009
- Leading innovators
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- Figure 9: Leading innovators in allergy relief products between January and November 2009
- Natural relief for allergies
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- Figure 10: Leading product positioning for allergy relief products launched between January 2004 and November 2009
- Complementary remedies
- Future NPD
Market Size and Forecast
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- Key points
- Retail value sales
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- Figure 11: UK retail value sales of allergy remedies, 2004-14
- Forecast
- Factors used in the forecast
Segment Performance
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- Key points
- Hay fever remedies dominate
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- Figure 12: Retail value sales for hay fever and allergy remedies, by segment, 2007-09
- Allergy remedies by format
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- Figure 13: Retail value sales for hay fever and allergy remedies, by format, 2007-09
- Something different
Market Share
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- Key points
- Retail sales by manufacturer
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- Figure 14: Retail value sales of allergy remedies, by manufacturer, 2007-09
- Supermarkets – potential for growth
Companies and Products
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- Brand map
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- Figure 15: Brand map for allergy remedies, 2009
- Major players
- Alliance Boots
- Brand portfolio
- Innovation and adspend
- GlaxoSmithKline
- Brand portfolio
- Marketing activity
- Innovation and adspend
- Johnson & Johnson
- Brand portfolio
- Innovation and adspend
- Novartis
- Brand portfolio
- Innovation and adspend
- Schering-Plough
- Brand portfolio
- Marketing activity
- Innovation and adspend
- UCB Pharma
- Brand portfolio
- Marketing activity
- Innovation and adspend
- Minor Players
- Actavis
- Brand portfolio
- Chemidex Pharma
- Brand portfolio
- Perrigo
- Brand portfolio
- Procter & Gamble
- Brand portfolio
- Sanofi-aventis UK
- Brand portfolio
- Marketing activity
Brand Communication and Promotion
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- Key points
- Topline adspend
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- Figure 16: Above-the-line advertising expenditure on allergy remedies, 2005-09
- Major advertisers
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- Figure 17: Above-the-line advertising expenditure on allergy remedies, % by company, 2005-09
- Own-label promotions
- Media type
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- Figure 18: Above-the-line advertising expenditure on allergy remedies, % by media type, 2005-09
Channels to Market
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- Key points
- Convenience and cost drives sales in supermarkets
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- Figure 19: UK retail value sales of allergy remedies, by outlet type, 2007-09
- Chemists missing out
- Other outlets
- Internet sales evolve
Experience of Allergies
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- Key points
- Experience of allergies
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- Figure 20: Allergies suffered personally or by another household member, November 2009
- The age of sufferers
- Understanding others who suffer
- Allergies suffered from
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- Figure 21: Allergies suffered personally or by another household member, November 2009
- Identifying the cause
- Repertoire of allergies suffered
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- Figure 22: Repertoire of allergies amongst allergy sufferers, November 2009
- Liberal self-diagnosis
The Consumer – Allergy Management
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- Key points
- Medication for results
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- Figure 23: Action taken to manage allergies, by experience of allergies, November 2009
- Age of medicators
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- Figure 24: Type of medication taken to manage allergies, by age, November 2009
- Target groups
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- Figure 25: Action taken to manage allergies, November 2009
- Medicate (72%)
- Who are they?
- Strategic recommendations
- Avoid (49%)
- Who are they?
- Strategic recommendations
- Research (29%)
- Who are they?
- Strategic recommendations
- Do nothing (7%)
- Who are they?
- Strategic recommendations
Attitudes Towards Allergies
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- Key points
- Increased awareness of allergies
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- Figure 26: Statements on allergies by allergies suffered personally, another member in household, November 2009
- Adapting lifestyles
- Allergy testing
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- Figure 27: Selected statements on allergy testing, by experience of allergies, November 2009
Appendix
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- Advertising data
Appendix – Internal Market Environment
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- Trends in allergies
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- Figure 28: Allergies have and prone to, by demographics, 2009
- Figure 29: Allergies have and prone to, by demographics, 2009 (continued)
- Use of allergy remedies
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- Figure 30: Have used remedies, by demographics, 2009
Appendix – Experience of Allergies
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- Figure 31: Allergies suffered personally, another member in household by demographics, November 2009
- Allergies suffered from
- All Adults
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- Figure 32: Allergies suffered personally, by demographics, November 2009
- Any experience of allergies
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- Figure 33: Allergies suffered personally/another member in household, by demographics for adults with any experience of allergies, November 2009
- Allergy sufferers
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- Figure 34: Allergies suffered personally, by demographics of allergy sufferers, November 2009
- Allergy sufferer in household
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- Figure 35: Allergies suffered by member in household, by demographics for adults with an allergy sufferer in the household, November 2009
- Number of allergies suffered from
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- Figure 36: Number of allergies suffered personally, by demographics of allergy sufferers, November 2009
- Type of allergies by number of allergies suffered from
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- Figure 37: Allergies suffered personally, by number of allergies suffered personally, November 2009
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Appendix – Consumer Allergy Management
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- Figure 38: Action taken to manage allergies, by experience of allergies, November 2009
- Any experience of allergies
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- Figure 39: Action taken to manage allergies, by demographics for adults with any experience of allergies, November 2009
- Allergy sufferer
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- Figure 40: Action taken to manage allergies, by demographics for allergy sufferers, November 2009
- Allergy sufferer in household
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- Figure 41: Action taken to manage allergies, by demographics for adults with an allergy sufferer in the household, November 2009
- Consumer typologies and repertoire
- Any experience of allergies
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- Figure 42: Action taken to manage allergies, November 2009
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- Figure 43: Action taken to manage allergies, by demographics, November 2009
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Appendix – Attitudes Towards Allergies
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- All adults
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- Figure 44: Most popular statements on allergies, by demographics, November 2009
- Figure 45: Next most popular statements on allergies, by demographics, November 2009 (continued)
- Any experience of allergies
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- Figure 46: Most popular statements on allergies, by demographics for adults with any experience of allergies, November 2009
- Figure 47: Next most popular statements on allergies, by demographics for adults with any experience of allergies, November 2009 (continued)
- Allergy sufferers
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- Figure 48: Most popular statements on allergies, by demographics of allergy sufferers, November 2009
- Figure 49: Next most popular statements on allergies, by demographics for allergy sufferers, November 2009 (continued)
- Allergy sufferer in household
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- Figure 50: Statements on allergies, by demographics for adults with an allergy sufferer in the household, November 2009
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