Table of Contents
Issues in the Market
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- Key themes
- Definition
- Beauty and personal care products
- Beauty and personal care services
- Natural and organic
- Natural
- Organic
- Important note
- Abbreviations
Future Opportunities
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- Simply natural
- Green light on labelling?
- Price evaluation
- Better-for-you proposition on shaky ground
Market in Brief
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- Lack of standards
- Innovation
- Consumer confusion
- Purchase
Internal Market Environment
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- Key points
- Consumer interest in ingredients
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- Figure 1: Selected attitudes towards cosmetics and toiletries ingredients, December 2008
- Chemical-free lifestyles
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- Figure 2: Attitudes towards the origins of cosmetics and toiletries ingredients, December 2008
- Attitudes towards organic products
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- Figure 3: Attitudes towards natural/organic products, 2004-09
- Allergies and ailments
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- Figure 4: Selected minor ailments and skin conditions suffered from in the last 12 months, 2004-09
Broader Market Environment
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- Key points
- Population
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- Figure 5: Structure of the UK population, by age and gender, 2004-14
- Organically managed land
- Standards and regulations
- COSMOS-standard
- NaTrue
- REACH
- Organisations
- The Organic Trade Board
- Soil Association
Market Size and Forecast
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- Key points
- Natural growth
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- Figure 6: UK retail value sales of the beauty industry, at current prices, by sector, 2004-14
- Estimated worth of natural and organic toiletries
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- Figure 7: Estimated value sales of natural and organic toiletries 2007-09
Competitive Context
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- Key points
- Innovation in context
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- Figure 8: ‘Organic’ or ‘all-natural’ product launches, by market, 2004-09
- Performance of organic market
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- Figure 9: UK retail value sales of organic foods, at current and constant 2008 prices, 2003-13
- Impact of the recession
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Degrees of naturalness
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- Figure 10: Natural launches, by positioning, 2005-09
- Greenest category
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- Figure 11: Percentage of launches that claim to be natural, by category, 2007-09
- Skincare dominates natural launches
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- Figure 12: Distribution of ‘natural’ product launches, by category, 2007-09
- Innovators
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- Figure 13: Leading innovators in ‘natural’ beauty and personal care products, by holding company, UK, 2007-09
Companies and Products
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- Figure 14: Companies operating in the natural and organic beauty and personal care sector, 2009
- Lush
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- Figure 15: Lush Retail financials, 2007-08
- The Body Shop
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- Figure 16: The Body Shop International PLC, UK financials, 2007-08
- Neal’s Yard Remedies
- Molton Brown
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- Figure 17: Molton Brown financials, 2007-08
- The Organic Pharmacy
- Estée Lauder
- Aveda
- Origins
- Dr Hauschka
- Clorox
- Burt’s Bees
- REN
- Others
- Nude skincare
- L’Occitane
- Essential Care (Organics) Ltd
- Miss Honey
- Modern Organic Products (MOP)
- Tisserand Aromatherapy
- John Masters Organics
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Brand Communication and Promotion
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- Key points
- Methodology outline
- Spend stalls in the recession
- Niche players are small spenders
- Majors pay more
Influences on Purchase of Beauty and Personal Care
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- Key points
- Price is the priority
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- Figure 18: Influences on purchase of beauty and personal care products, December 2009
- Natural and organic a turn-off
- Number of purchase influences
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- Figure 19: Repertoire of influences on purchase of beauty and personal care products, January 2010
- Men keep it simple
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- Figure 20: Influences on purchase of beauty and personal care products by number of influences taken into consideration when buying beauty and personal care products, January 2010
- Women influenced by more factors
Perceptions of Natural and Organic
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- Key points
- Natural goodness
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- Figure 21: Consumer perceptions of natural or organic beauty and personal care products, December 2009
- Consumer perceptions of natural vs chemicals
- Environmental agenda
- Free range with the ‘free-from’ claim
- The true cost of natural and organic
Attitudes Towards Natural and Organic Beauty and Personal Care Products
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- Key points
- Confusion of the over-optioned consumer
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- Figure 22: Attitudes towards natural and organic beauty and personal care products, December 2009
- Assumptions and obstacles when checking ingredients
- Natural no better
- Impact of income
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- Figure 23: Adults who say they have used natural and organic beauty personal care products in 2009, by household income, December 2009
Appendix
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- ACORN
- Advertising data
Appendix: Internal Market Environment
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- Figure 24: Selected attitudes towards reading ingredients of cosmetics and toiletries, by demographics, December 2008
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- Figure 25: Attitudes towards reading ingredients of cosmetics and toiletries, by demographics, December 2008
- Figure 26: Next most popular attitudes towards reading ingredients of cosmetics and toiletries by demographics, December 2008
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- Figure 27: Attitudes towards the origins of cosmetics and toiletries ingredients, December 2008
- Figure 28: Agreement with selected lifestyle statements, by demographics, 2009
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Appendix – Influences on Purchase of Beauty and Personal Care
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- Figure 29: Influences on purchase of beauty and personal care products, by demographics, January 2010
- Figure 30: Influences on purchase of beauty and personal care products, by demographics, January 2010
- Number of purchase influences
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- Figure 31: Influence on purchase of beauty and personal care products, by repertoire of influence on purchase of beauty and personal care products, January 2010
- Figure 32: Repertoire of influence on purchase of beauty and personal care products, by demographics, January 2010
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Appendix – Perceptions of Natural and Organic
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- Figure 33: Description of organic and/or natural beauty and personal care, by demographics, January 2010
- Figure 34: Description of organic and/or natural beauty and personal care, by demographics, January 2010
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Appendix – Attitudes Towards Natural and Organic Beauty and Personal Care Products
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- Figure 35: Most popular attitudes towards natural/organic toiletries, by demographics, January 2010
- Figure 36: Next most popular attitudes towards natural/organic toiletries, by demographics, January 2010
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