Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Disparate segments paint a complex picture
- The segments at a glance
- Blood glucose monitors
- Home pregnancy tests
- Blood pressure monitors
- Urine tests/kits
- Lancet/device and testing accessories
- Ovulation prediction kits
- Retail feeling the economic pinch
- Key consumer findings
- At-home testing
- Pregnancy and ovulation tests
- Diabetes and blood sugar testing
- Cholesterol testing
- Impact of race and Hispanic origin
Insights and Opportunities
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- Encouraging healthier living
- Cross promotion of conditions
- Using technology
- Helping customers to get through lean financial times
Inspire Insights
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- Trend: No Health Secrets
- What it’s about: the age of transparency
- Test buddies
- Trend: Golden Bullet
- What it’s about: Using medicine as a targeted cure
- Self diagnostics play directly to customized treatment
Market Size and Forecast
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- Key points
- Recession weakens market
- Sales and forecast of self diagnostics
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- Figure 1: FDMx sales of self diagnostics, at current prices, 2004-14
- Figure 2: FDMx sales of self diagnostics, at inflation-adjusted prices, 2004-14
- Walmart sales
Competitive Context
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- The importance of reliability and accuracy
- Accreditation and bonding pose challenges for suppliers
- Mail service and internet channels thrive
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- Figure 3: 1 800 MEDICINE Diabetic Supplies, television ad, 2008
Segment Performance
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- Key points
- FDMx sales impacted by insurance and economy
- Sales of self diagnostics, by segment
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- Figure 4: FDMx sales of self diagnostics, by type, 2007 and 2009
Segment Performance—Blood Glucose Monitors
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- Key points
- Monitor sales dip through FDMx
- Innovations rife, but will insurance pay?
- Sales and forecast of blood glucose tests
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- Figure 5: FDMx sales of blood glucose tests, 2004-14
Segment Performance—Home Pregnancy Tests
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- Key points
- Poor economy: Fewer babies
- Sales and forecast of home pregnancy tests
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- Figure 6: FDMx sales of home pregnancy tests, 2004-14
Segment Performance—Blood Pressure Monitors
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- Key points
- Blood pressure “through the roof”
- Sales and forecast of blood pressure tests
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- Figure 7: FDMx sales of blood pressure tests, 2004-14
Segment Performance—Urine Tests/Kits
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- Key points
- Urine test segment the bright spot
- Sales and forecast of urine tests/kits
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- Figure 8: FDMx sales of urine tests/kits, 2004-14
Segment Performance—Lancet/Device and Testing Accessories
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- Key points
- Insurance coverage flattens sales
- Sales and forecast of lancet/device and testing accessories
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- Figure 9: FDMx sales of lancet/device and testing accessories, 2004-14
Segment Performance—Ovulation Prediction Kits
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- Key points
- Recession dampens demand
- Sales and forecast of ovulation prediction kits
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- Figure 10: FDMx sales of ovulation predication kits, 2004-14
Retail Channels
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- Key points
- Myriad competitive forces impact retail
- Sales of self diagnostics, by channel
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- Figure 11: FDMx sales of self diagnostics, by channel, 2007 and 2009
Retail Channels—Drug Stores
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- Key points
- Drug stores reign for retail
- Drug store sales of self diagnostics
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- Figure 12: Drug store sales of self diagnostics, at current prices, 2004-09
Retail Channels—Food Stores and Other
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- Key points
- Food stores and other outlets gain market share
- Food stores’ and other retailers’ sales of self diagnostics
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- Figure 13: Food stores’ and other outlets’ sales of self diagnostics, at current prices, 2004-09
Market Drivers
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- The economic double-edged sword
- Insurance coverage and self diagnostics
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- Figure 14: Unemployment rate of the U.S. population, January 1999-December 2009
- The obesity link
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- Figure 15: Age-adjusted prevalence of being overweight, obese, or extremely obese, among adults aged 20 or older, 1988-2008
- Diabetes
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- Figure 16: Increase in age-adjusted diabetes among adults aged 20+, 1988-2006
- High blood pressure
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- Figure 17: Heart health conditions, by age, September 2009
- Pregnancy
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- Figure 18: Fertility rate and number of births, 1998-2008
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- Figure 19: U.S. female population, by age, 2005-15
Demographic Market Factors
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- An aging population
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- Figure 20: U.S. population, by age, 2005-15
- Figure 21: Heart ailments suffered in past 12 months, by age, April 2008-June 2009
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- Figure 22: Incidence of diabetes among adults aged 20+, by age, 2003-06
- Men at higher risk
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- Figure 23: Overweight/obesity rates, by age, 2008
- Figure 24: Increase in age-adjusted diabetes among adults aged 20+, by gender, 1988-2006
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- Figure 25: Regular monitoring of heart health, by gender, September 2009
- Race/Hispanic origin
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- Figure 26: Incidence of age-adjusted diabetes among adults aged 20+, by race/Hispanic origin, 2006
- Kids and teens
- Diabetes a growing concern
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- Figure 27: Prevalence of overweight among children and adolescents aged 2-19, 1976-2008
- Teen pregnancy
Leading Companies
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- Key points
- Johnson & Johnson losing ground; private label sees success
- Manufacturer sales of self diagnostics
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- Figure 28: Manufacturer FDMx sales of self diagnostics in the U.S., 2008 and 2009
Brand Share—Blood Glucose Monitors
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- Key points
- Despite overall losses a few stars emerge
- Future forecast: Small, efficient and on the go
- Manufacturer and brand sales of blood glucose monitors
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- Figure 29: Selected FDMx brand sales and market share of blood glucose monitors in the U.S., 2008 and 2009
Brand Share—Home Pregnancy Tests
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- Key points
- Pregnancy postponed in recession
- Spotlight on Clearblue Easy
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- Figure 30: Clearblue Easy Digital Pregnancy Test television ad, 2009
- Private label sales strong
- Manufacturer and brand sales of home pregnancy tests
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- Figure 31: Selected FDMx brand sales and market share of home pregnancy tests in the U.S., 2008 and 2009
Brand Share—Blood Pressure Monitors
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- Key point
- Private label the lead story
- Manufacturer and brand sales of blood pressure monitors
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- Figure 32: Selected FDMx brand sales and market share of blood pressure monitors in the U.S., 2008 and 2009
Brand Share—Urine Tests/Kits
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- Key points
- Drug and in-vitro gender tests dominate segment
- Manufacturer and brand sales of urine tests/kits
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- Figure 33: Selected FDMx brand sales and market share of urine tests/kits in the U.S., 2008 and 2009
Brand Share—Lancet/Devices and Testing Accessories
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- Key points
- Kindler, gentler products well received
- Manufacturer and brand sales of lancet/devices and testing accessories
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- Figure 34: Selected FDMx brand sales and market share of lancet/devices and testing accessories in the U.S., 2008 and 2009
Brand Share—Ovulation Tests
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- Key points
- Leading brands bleed sales and share
- Spotlight on First Response
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- Figure 35: First Response, television ad, 2008
- Manufacturer and brand sales of ovulation tests
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- Figure 36: Selected FDMx brand sales and market share of ovulation tests in the U.S., 2008 and 2009
Innovation and Innovators
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- Technological advancements move market forward
- Private label
- A peek into the future
Brands and the Advertising Landscape
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- Overview of the brand landscape
- Roche Diagnostics: Accu-Chek
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- Figure 37: Brand analysis of Accu-Chek, 2010
- Online
- TV commercial
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- Figure 38: Accu-Chek, television ad, 2009
- LifeScan: OneTouch
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- Figure 39: Brand analysis of OneTouch, 2010
- Online
- TV commercial
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- Figure 40: OneTouch, television ad, 2009
- Church & Dwight Co. Inc: First Response
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- Figure 41: Brand analysis of First Response, 2010
- Online
- TV commercial
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- Figure 42: First Response Fertility Test, television ad, 2009
At-home Testing
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- Key points
- “Blood tests” top for frequency
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- Figure 43: At-home testing in past year, 2007 and 2009
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- Figure 44: At-home testing in past year, by gender, November 2009
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- Figure 45: At-home testing in past year, by age, November 2009
Purchase Habits
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- Key points
- Home test most often purchased
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- Figure 46: Where tests were acquired, by age, November 2009
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- Figure 47: Where tests were acquired, by type of test taken, November 2009
- Doctors have the greatest influence
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- Figure 48: Factors influencing at-home test purchase, by gender, November 2009
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- Figure 49: Factors influencing at-home test purchase, by age, November 2009
Pregnancy and Ovulation Tests
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- Key points
- Pregnancy test use remains steady: some shifts in brands
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- Figure 50: Pregnancy test usage and brands among women, 2004/05-2008/09
- All it takes is one. Usually.
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- Figure 51: Pregnancy testing habits and brand loyalty, November 2009
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- Figure 52: Attitudes towards pregnancy testing, November 2009
- Ovulation testing
Diabetes and Blood Sugar Testing
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- Key points
- Insurance coverage
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- Figure 53: Average percentage of diabetes testing supplies covered by insurance, November 2009
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- Figure 54: Affordability of blood sugar testing supplies and insurance coverage, by gender, November 2009
- Interest in blood sugar testing developments
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- Figure 55: Interest in blood sugar testing system developments, by gender, November 2009
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- Figure 56: Interest in blood sugar testing system developments, by age, November 2009
Cholesterol Testing
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- Key points
- Insurance coverage
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- Figure 57: Average percentage of cholesterol testing supplies covered by insurance, November 2009
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- Figure 58: Affordability of blood sugar testing supplies and insurance coverage, by gender, November 2009
- Interest in cholesterol testing developments
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- Figure 59: Interest in blood cholesterol testing system developments, by gender, November 2009
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- Figure 60: Interest in blood cholesterol testing system developments, by age, November 2009
Impact of Race and Hispanic Origin
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- Key points
- Hispanics the strongest customers for the range of tests
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- Figure 61: At-home testing in past year, by race/Hispanic origin, November 2009
- Importance of retail outlets in appealing to Hispanics
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- Figure 62: Where tests were acquired, by race/Hispanic origin, November 2009
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- Figure 63: Factors influencing at-home test purchase, by race/Hispanic origin, November 2009
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- Figure 64: Average percentage of diabetes and cholesterol testing supplies covered by insurance, by race/Hispanic origin, November 2009
- Concerns about and interest in development of blood sugar/cholesterol tests
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- Figure 65: Interest in blood sugar testing system developments, by race/Hispanic origin, November 2009
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- Figure 66: Interest in blood cholesterol testing system developments, by race/Hispanic origin, November 2009
Custom Consumer Groups: Over-55s
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- Figure 67: At-home testing in past year—over-55s, by gender, November 2009
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- Figure 68: Tests paid for or free—over-55s, by gender, November 2009
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- Figure 69: Factors influencing at-home test purchase—over-55s, by gender, November 2009
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- Figure 70: Interest in blood sugar testing system developments—over-55s, by gender, November 2009
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- Figure 71: Interest in blood sugar testing system developments—over-55s, by gender, November 2009
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IRI/Builders Panel—Key Household Purchase Measures
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- Overview of self diagnostics
- Glucose monitors
- Consumer insights on key purchase measures
- Brand map
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- Figure 72: Brand map, selected brands of glucose monitors, buying rate, by household penetration, 52 weeks ending June 28, 2009
- Brand leader characteristics
- Key purchase measures
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- Figure 73: Key purchase measures for the top brands of glucose monitors, by household penetration, 52 weeks ending June 28, 2009
- Testing accessories
- Consumer insights on key purchase measures
- Brand map
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- Figure 74: Brand map, selected brands of testing accessories, buying rate, by household penetration, 52 weeks ending June 28, 2009
- Brand leader characteristics
- Key purchase measures
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- Figure 75: Key purchase measures for the top brands of testing accessories, by household penetration, 52 weeks ending June 28, 2009
- Blood pressure kits
- Consumer insights on key purchase measures
- Brand map
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- Figure 76: Brand map, selected brands of blood pressure kit, buying rate, by household penetration, 52 weeks ending June 28, 2009
- Brand leader characteristics
- Key purchase measures
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- Figure 77: Key purchase measures for the top brands of blood pressure kits, by household penetration, 52 weeks ending June 28, 2009
Appendix: Other Useful Consumer Tables
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- The impact of household income
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- Figure 78: At-home testing in past year, by household income, November 2009
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- Figure 79: Where tests were acquired, by household income, November 2009
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- Figure 80: Reasons for specific purchase, by household income, November 2009
- Regional differences
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- Figure 81: At-home testing in past year, by region, November 2009
- Pregnancy testing and race/Hispanic origin
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- Figure 82: Pregnancy test usage and brands, by race/Hispanic origin, 2005-09
Appendix: IRI/Builders Panel Data Definitions
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- IRI Consumer Network Metrics
Appendix: Trade Associations
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