Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Market size and forecast
- Mintel Menu Insights
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Smoothie sales struggle against the negative forces of weather and the economy
- Opportunity exists to engage more customers
- Broadened smoothie availability hinders growth
- A closer look at leading brands
- Advertising and promotion
- Broadened menus and selection top the innovation trend
- The smoothie drinker
- Smoothie shop usage overview
- Smoothie shop ingredients
- The Hispanic smoothie drinker
- The regional smoothie user
Insights and Opportunities
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- Key points
- Run, don’t walk, the social networking race
- Location, location, location
- … and take it on the road…
- … or, bring it inside
- Get ‘em while they’re young
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- Figure 1: Population by age, 2004-14
- Combating the winter doldrums
- Make mine a meal
- Promote health benefits to cast a wider net
- Dealing with the competition
Inspire Insights
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- Medical Wellness
- What we’ve seen
- MTO smoothies can differentiate and compete on a “wellness” platform
- Show them the savings
- The Fresh Factor
- What we've seen
- Specifics
- Implications
Market Size and Forecast
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- Key points
- A young market, battling weather and the economy
- Steps must be taken to reverse downward shift
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- Figure 2: Leading U.S. smoothie shop sales and forecast, at current prices, 2004-14
- Figure 3: Leading U.S. smoothie shop sales and forecast, at inflation-adjusted prices, 2004-14
Competitive Context
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- Key points
- RTD and DIY smoothies compete on convenience and value platform
- DIY innovation kicks it up a notch
- RTD smoothies embrace “superfruits”…
- … and move into “superfood” realm
- LSRs hop on smoothie bandwagon
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- Figure 4: Top 15 QSR and fast casual chains with smoothies on menu, Q3 2009
- Figure 5: Average smoothie price, top 15 QSR and fast casual, Q3 2009
- “Fro-yo” regains popularity as healthy snack
Market Drivers
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- Key points
- Restaurant industry recession continues, but the bottom may be in sight
- Consumer confidence undermines willingness to spend at restaurants
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- Figure 6: Consumer Sentiment Index, by quarter, 2001-09
- Commodity prices favorable for smoothie market
- Unco-operative weather for smoothie sales
- 18-24s drive market, but age creep is evident
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- Figure 7: Types of smoothies drunk, by topline and age, September/October 2009
- Growth in youth population set to slow
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- Figure 8: U.S. population of teens aged 12-17, 2004-14
- Figure 9: Population aged 18 or older, by age, 2004-14
- Hispanics
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- Figure 10: Child population (aged 0-12), by race/Hispanic origin, 2004-14
Leading Smoothie Shop Sales and Units
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- Key points
- Sales and unit growth widespread through 2008
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- Figure 11: Leading smoothie shop sales, 2006 and 2008
- Figure 12: Leading smoothie shop units, 2006 and 2008
Restaurant Analysis: Jamba Juice
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- Putting up a good fight
- Product branding
- Moving beyond smoothies
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- Figure 13: Jamba Juice Q3 2008 and 2009 average beverage prices
- Figure 14: Jamba Juice top 10 menu items, by ingredient and beverage flavor, Q3 2009
Restaurant Analysis: Freshëns
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- Freshëns goes “back to basics”
Restaurant Analysis: Smoothie King
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- Smoothie King continues to focus on smoothies and wellness
Restaurant Analysis: Planet Smoothie
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- A transfer to Petrus Brands
- Celebrating with LTOs
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- Figure 15: Planet Smoothie Q3 2008 and 2009 average beverage prices
- Figure 16: Planet Smoothie top 10 menu items, by ingredient and beverage flavor, Q3 2009
Restaurant Brand Qualities: Smoothie King
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- Helping customer live healthier lives…
- … or not?
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- Figure 17: Smoothie King top 10 menu items, by ingredient and beverage flavor, Q3 2009
- And at what price?
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- Figure 18: Average smoothie price, top 15 QSR and fast casual restaurants, Q3 2009
Advertising and Promotion
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- Key points
- Jamba Juice
- “Feel Good Moments”
- Tropical Smoothie Café
- A well rounded portfolio of promotional activity
- Television advertising
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- Figure 19: Tropical Smoothie Café, 2009
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- Figure 20: Tropical Smoothie Café, 2009
Innovations and Innovators: Menu Innovation
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- Key points
- Beyond smoothies
- Coffee and tea
- Focus on function
- Superfruits
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- Figure 21: Açaí new product introductions, 2004-09
- Figure 22: Açaí menu items at leading smoothie shops, Q3 2009
Innovation and Innovators: Other
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- Key points
- Keeping up with the “breakfast Joneses”
- Non-traditional locations bolster visibility
The Smoothie Drinker
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- Key points
- Types of smoothies
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- Figure 23: Types of smoothies drunk, by topline and age, September/October 2009
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- Figure 24: Types of smoothies drunk, by presence of children, September/October 2009
- Reasons for drinking smoothies
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- Figure 25: Main reason for drinking smoothies, 2005, 2006, and 2007
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- Figure 26: Reasons for drinking smoothies, by topline and age, September/October 2009
Smoothie Shop Usage Overview
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- Key points
- Leading smoothie shops usage
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- Figure 27: Leading smoothie shop usage, by topline and gender, September/October 2009
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- Figure 28: Leading smoothie shop usage, by presence of children, September/October 2009
- Reasons for not using smoothie shops
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- Figure 29: Reasons for not drinking made-to-order smoothies, 2005, 2006, 2007 and 2009
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- Figure 30: Reasons for not using smoothie shops, by topline and age, September/October 2009
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- Figure 31: Reasons for not using smoothie shop smoothies, by presence of children, September/October 2009
Smoothie Shop Ingredients
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- Key points
- Base smoothie ingredients
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- Figure 32: Smoothies base ingredients, by presence of children, September/October 2009
- Fruit used in smoothies
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- Figure 33: Fruit used in smoothies, by topline, September/October 2009
- Smoothie “add-ins”
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- Figure 34: Smoothie add-ins, by topline and age, September/October 2009
The Hispanic Smoothie Drinker
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- Key points
- Types of smoothies used
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- Figure 35: Types of smoothies drunk, by race/Hispanic origin, September/October 2009
- Smoothie shop ingredients
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- Figure 36: Smoothies base ingredients, by race/Hispanic origin, September/October 2009
The Regional Smoothie User
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- Key points
- Types of smoothies drunk
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- Figure 37: Types of smoothies drunk, by region, September/October 2009
- Reasons for drinking smoothies
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- Figure 38: Reasons for drinking smoothies, by region, September/October 2009
- Leading smoothie shops usage
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- Figure 39: Leading smoothie shop usage, by region, September/October 2009
- Reasons for not using smoothie shops
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- Figure 40: Reasons for not using smoothie shops, by topline and region, September/October 2009
- Smoothie “add-ins”
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- Figure 41: Smoothie add-ins, by region, September/October 2009
Cluster Analysis
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- Refreshers
- Who they are
- Opportunity
- Foodsters
- Nutritionists
- Cluster characteristics
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- Figure 42: Smoothie clusters, September/October 2009
- Figure 43: Reasons for drinking smoothies, by smoothie clusters, September/October 2009
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- Figure 44: Smoothies base ingredients, by smoothie clusters, September/October 2009
- Figure 45: Fruit used in smoothies, by smoothie clusters, September/October 2009
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- Figure 46: Smoothie add-ins, by smoothie clusters, September/October 2009
- Cluster demographics
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- Figure 47: Smoothie clusters, by gender, September/October 2009
- Figure 48: Smoothie clusters, by age group, September/October 2009
- Figure 49: Smoothie clusters, by income group, September/October 2009
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- Figure 50: Smoothie clusters, by race, September/October 2009
- Figure 51: Smoothie clusters, by Hispanic origin, September/October 2009
- Cluster methodology
Custom Consumer Tables: A Closer Look at 18-34-Year-Olds
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- Types of smoothies drunk
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- Figure 52: Types of smoothies drunk, by age, gender and race/Hispanic origin, September/October 2009
- Leading smoothie shops usage
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- Figure 53: Leading smoothie shop usage, by age, gender and race/Hispanic origin, September/October 2009
- Reasons for not using smoothie shops
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- Figure 54: Reasons for not using smoothie shops drinking smoothies, by age, gender and race/Hispanic origin, September/October 2009
Additional Consumer Tables
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- Ready-to-drink smoothie usage
- RTD smoothie brand usage
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- Figure 55: RTD smoothie brands used, by topline and presence of children, September/October 2009
- Reasons for not using RTD smoothies
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- Figure 56: Reasons for not buying a RTD smoothie, by topline and age, September/October 2009
Appendix: Trade Associations
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