The unsecured personal loans market is fiercely competitive and a large number of providers operate in the sector. While consumers continue to prefer to deal with their current account provider when choosing a personal loan, Mintel’s research shows that a significant proportion of consumers choose to seek the least expensive products on the market and a fair percentage believe that there is too much choice.

While a significant increase in base rates could severely affect this market and impact consumer spending in general, in the currently healthy economic environment, the personal loans market remains buoyant.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects. Mintel examines the market factors which are changing the personal loans sector, while establishing the market share of the leading players and examining personal loan and competition products in detail.

In addition, Mintel's consumer research explores the key influences behind customer decisions about personal loans. Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and maximise your sales.