Table of Contents
Issues in the Market
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- Definition
- Key issues
- Abbreviations
Future Opportunities
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- New age wellness
- You got it
- UK future
- The cost
- Budget business
Market in Brief
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- Home and away
- Beach beats niche
- Key consumers…
- …and potential
- Fat future and slim pickings
Internal Market Environment
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- Key points
- Domestic downturn
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- Figure 1: Domestic holidays and expenditure, 2004-09
- UK hotels
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- Figure 2: Key UK hotel market statistics, 2004-08
- Holidays overseas hit
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- Figure 3: Overseas holidays and expenditure, 2004-09
- …but multiple trips persist
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- Figure 4: Number of overseas holidays taken, 2009
- Short breaks and weeks away
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- Figure 5: Length of last holiday abroad, 2005-09
- Destination: ‘other’
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- Figure 6: Overseas holidays, by region, 2004-08
- Spas, hotels, diversity and difficulty
- Medical tourism
Broader Market Environment
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- Key points
- Plastic fantastic
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- Figure 7: UK value and number of cosmetic surgery procedures, 2004-08
- PDI and consumer expenditure
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- Figure 8: Trends in personal disposable income and consumer expenditure, 2004-14
- ABC future, as families flounder
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- Figure 9: Forecast adult population trends, by socio-economic group, 2004-14
- Figure 10: Forecast adult population trends, by lifestage, 2004-14
- Age of concern
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- Figure 11: Trends in the age structure of the UK population, by gender, 2004-14
- Households shrink…
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- Figure 12: UK household sizes, 2004-14
- But web use grows
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- Figure 13: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2004-09
- Impact of the recession
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- Figure 14: Things the recession has prevented consumers doing or buying over the next 12 months, February 2009
- Exchange rates
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- Figure 15: Sterling exchange rates at mid-point of year, 2005-09
- Overweight, overworked, over the limit
- But with a sporting chance
Competitive Context
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- Key points
- Beach/resort holidays slip but stay no.1
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- Figure 16: Type of holiday taken for last holiday, 2005-09
- While the sun shines
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- Figure 17: Type of holiday taken for last domestic holiday, 2005-09
- Packages pale
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- Figure 18: Type of holiday taken for last holiday abroad, 2005-09
- Health and wellness – how much?
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- Figure 19: Health and wellness holidays* market value in the context of overall holiday market value, 2008
Strengths and Weaknesses in the Market
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- Strengths
- Health preoccupation persists
- Core consumers and the demographic future
- Single mothers and ‘me’ time
- Increasing ‘normalisation’
- Future health of the NHS
- Weaknesses
- Niche nature
- Seen as pointless…
- …and expensive
- Male reluctance
- Impact of recession
Who’s Innovating?
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- Key points
- Walking and talking
- Energy sounded out
- Payment on delivery
- Safe in their hands
- Drink your health
- Steam and glamour
- The 7th sense
- Driving health
- Relax on the tracks
- Stress busting
- Go to Sleep
- Brain focus
- Hi-de-Health
Market Size and Segmentation
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- Key points
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- Figure 20: Use of health and wellness treatments on holiday (in UK and overseas) in the last three years, July 2009
- Women and wealth
- Niche nature
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- Figure 21: Health and wellness travel market, estimated value, by segment, 2008
- Recessionary impact
Companies and Products
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- Key points
- Main feature: Fragmentation
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- Figure 22: Condé Nast top 10 spas worldwide, 2009 (by readers’ votes)
- Figure 23: Condé Nast top 10 hotel spas in UK, 2009 (by readers’ votes)
- BelAqua
- Erna Low Body & Soul
- First Choice (TUI)
- Operations Abroad Worldwide
- Prana Holidays
- Spabreak Direct
- Thermalia Travel Ltd
- Walkwithin
- Wellbeing Escapes
Health and Wellness Holidays in the UK
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- Key points
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- Figure 24: Health and wellness activities on holiday in the UK in the last three years, July 2009
- Male minority
- Spas and spa hotels
Health and Wellness Holidays Overseas
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- Key points
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- Figure 25: Health and wellness activities on holiday overseas in the last three years, July 2009
- Holidays to remember
- But still about the money
What People Think of Health and Wellness Holidays
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- Key points
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- Figure 26: Attitudes towards health and wellness holidays, July 2009
- Negative men – and women
- (Single) parents and future possibilities
- (Not) spa facility seeking
- Medical tourism – what price safety?
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- Figure 27: Possible savings in selected medical procedures abroad, 2009
- Not yet bedtime?
Health and Wellness Targeting Opportunities
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- Key points
- Target groups
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- Figure 28: Health and wellness holidays target groups, April 2009
- Healthy Interest
- Potentials
- Unengaged
- What’s The Point?
- Usage indicates opportunities
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- Figure 29: Health and wellness activities on holiday (in UK and overseas) in the last three years, by target groups, July 2009
Appendix – Market Size and Segmentation
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- Figure 30: Most popular health and wellness activities on holiday (in UK and overseas) in the last three years, by demographics, July 2009
- Figure 31: Next most popular health and wellness activities on holiday (in UK and overseas) in the last three years by demographics, July 2009
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Appendix – Health and Wellness Holidays in the UK
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- Figure 32: Health and wellness activities on holiday in the UK in the last three years, by demographics, July 2009
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Appendix – Health and Wellness Holidays Overseas
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- Figure 33: Health and wellness activities on holiday overseas in the last three years, by demographics, July 2009
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Appendix – What People Think of Health and Wellness Holidays
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- Figure 34: Most popular attitudes towards health and wellness holidays, by demographics, July 2009
- Figure 35: Next most popular attitudes towards health and wellness holidays by demographics, July 2009
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Appendix – Health and Wellness Targeting Opportunities
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- Figure 36: Health and wellness activities on holiday in the UK in the last three years, by target groups, July 2009
- Figure 37: Health and wellness activities on holiday overseas in the last three years by target groups, July 2009
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- Figure 38: Target groups, by demographics, July 2009
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