Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Future Opportunities
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- Adopting a more holistic approach: providing ‘health solutions’
- Mintel Inspire
- Opportunity
- Capitalising on rise of digital technology
- Mintel Inspire
- Opportunity
- The eternal paradox
- Mintel Inspire
- Opportunity
- Secrecy does clubs no favours
- Opportunity
- Reaching out to the wider community
- Green machines
- Opportunity
Market in Brief
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- Market stalls as club openings and memberships slow
- Secondary revenue growth slows in response to recession
- Consolidation continues albeit at reduced pace
- New budget health clubs sector emerges
- Fitness First and David Lloyd lead the way
- Traditional advertising playing less of a role
- Private clubs competing with outdoor and home exercise, public facilities and sports clubs
- Leisure centre, educational and company gyms all providing stiff competition
- Trading down and cutting back evident as a result of recession
- Longer-term outlook positive
Internal Market Environment
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- Key points
- Slim chance of being the right weight
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- Figure 1: Trends in body mass index (BMI) of adults in England, 2001-07
- Bend it like Beckham…
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- Figure 2: Consumers’ knowledge of how much exercise they should do, compared to government recommendation, 2007
- Lower-income women face weightier issues
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- Figure 3: Overweight and obesity prevalence, by household income and gender, 2007
- Childhood obesity on the rise
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- Figure 4: Trends in incidence of overweight or obesity among children aged 2-15, 1997-2007
- Jogging is a runaway success
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- Figure 5: Trends in participation in sports regularly/occasionally, 2005-09
- DIY fitness on the up
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- Figure 6: Trends on ownership of sporting equipment, 2005-09
- Is the Wii the future of home fitness?
- Traditional sports club model is struggling
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- Figure 7: Sports clubs consumers belong to, 2005-09
- Overheads rising inexorably
- Outlook for tanning is not sunny
- Industry promotes itself
Broader Market Environment
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- Key points
- Falling levels of PDI…
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- Figure 8: Trends in personal disposable income and consumer expenditure, 2004-14
- … reflect weak consumer confidence but both showing signs of recovery
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- Figure 9: Gfk NOP Consumer Confidence index, May-08-July-09
- GDP down but also starting to recover
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- Figure 10: GDP quarterly percentage change, 2004-09
- Population trends good news for operators…
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- Figure 11: Trends in the age structure of the UK population, by gender, 2004-14
- … and numbers of ABC1s rising fast
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- Figure 12: Forecast adult population trends, by socio-economic group, 2004-14
- Figure 13: Forecast adult population trends, by lifestage, 2004-14
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- Figure 14: UK household sizes, 2004-14
- The impact of the recession
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- Figure 15: Agreement with statements about changes in employment situation in past year, July 2009
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- Figure 16: Agreement with statements about impact of recession on leisure behaviour, July 2009
- Staying healthy seen as more important
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- Figure 17: Impact of the recession on leisure activities, April 2009
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- Figure 18: Impact of the recession on usage of private health & fitness clubs and leisure centres, July 2009
Competitive Context
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- Key points
- A major industry competing for a share of discretionary spend
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- Figure 19: Consumer expenditure on selected leisure goods and activities, 2003-08
- Figure 20: Leisure activities participated in, by frequency, July 2009
- Consumers across the leisure industry looking for service and value
- The US experience
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- Figure 21: US health and fitness clubs market size, 2004-09
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- Figure 22: US health and fitness club market size key performance indicators, 2003-09
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Budget bargains blossom
- Technology driving operational efficiencies…
- … and also opportunities
- Into the home and beyond…
Market Size and Forecast
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- Key points
- An end to the glory days?
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- Figure 23: UK health and fitness clubs market size trends, 2004-14
- Most clubs having to work hard to hold on to members…
- … as budget clubs set to boost market
- Longer-term prospects still good
Segment Performance
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- Key points
- Health and fitness clubs by sector
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- Figure 24: UK health and fitness clubs market, by sector, 2004-08
- Membership/joining fees recover as discounting and competition eases
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- Figure 25: Trends in membership/admission fees revenue of UK health and fitness clubs, 2004-14
- Secondary spend slips back
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- Figure 26: Trends in other revenue of UK health and fitness clubs, 2004-14
Market Share
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- Key points
- Leading operators by number of clubs
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- Figure 27: Leading UK health & fitness club operators, by number of clubs, as at October 2009
Companies and Products
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- Key points
- Industry structure
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- Figure 28: Number of private health and fitness clubs in the UK, 2004-09
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- Figure 29: Leading players in the UK private health and fitness clubs market, by brand, October 2009
- David Lloyd Leisure Operations Holdings Ltd
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- Figure 30: Financial performance of David Lloyd Leisure Ltd, 2005-09
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- Figure 31: Financial performance of Next Generation Clubs Ltd, 2004-09
- Fitness First Group Ltd
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- Figure 32: Financial performance of Fitness First Clubs Ltd, 2004-08
- Sales growth slows to a trickle as recession bites
- Virgin Group Holdings Ltd
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- Figure 33: Financial performance of Virgin Active Group Ltd, 2004-08
- LA Fitness
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- Figure 34: Financial performance of MOP Acquisitions (LAF) Ltd, 2007/08
- DW Sports Fitness Ltd
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- Figure 35: Financial performance of DW Sports Fitness Ltd, 2005-09
- Esporta Group Ltd
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- Figure 36: Financial performance of Esporta Group Ltd, 2004-08
- Bannatyne Fitness Ltd
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- Figure 37: Financial performance of Bannatyne Fitness Ltd, 2004-08
- Nuffield Health
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- Figure 38: Financial performance of Cannons Health & Fitness Ltd, 2003-07
- Other operators
Brand Elements
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- Key points
- Brand map
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- Figure 39: Attitudes towards and usage of health and fitness club brands, October 2009
- Brand qualities of health and fitness club brands
- Fitness First is healthiest
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- Figure 40: Personalities of various health and fitness club brands, October 2009
- Experience of health and fitness club brands
- Fitness First most popular, LA Fitness lacking appeal?
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- Figure 41: Consumer usage of various health and fitness club brands, October 2009
- Brand intentions for health and fitness club brands
- Virgin most considered, David Lloyd not for everyone
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- Figure 42: Consideration of various health and fitness club brands, October 2009
- Brand satisfaction for health and fitness club brands
- Fitness First most excellent, David Lloyd best overall
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- Figure 43: Satisfaction with various health and fitness club brands, October 2009
- Brand commitment to health and fitness club brands
- Fitness First and Virgin have highest loyalty
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- Figure 44: Commitment to various health and fitness club brands, October 2009
- David Lloyd
- What the consumer thinks
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- Figure 45: Attitudes towards the David Lloyd brand, October 2009
- LA Fitness
- What the consumer thinks
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- Figure 46: Attitudes towards the LA Fitness brand, October 2009
- Bannatyne’s Health Club
- What the consumer thinks
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- Figure 47: Attitudes towards the Bannatyne’s Health Club brand, October 2009
- Nuffield Health Fitness & Wellbeing
- What the consumer thinks
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- Figure 48: Attitudes towards the Nuffield Health Fitness & Wellbeing brand, October 2009
- Esporta
- What the consumer thinks
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- Figure 49: Attitudes towards the Esporta brand, October 2009
- Virgin Active
- What the consumer thinks
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- Figure 50: Attitudes towards the Virgin Active brand, October 2009
- Fitness First
- What the consumer thinks
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- Figure 51: Attitudes towards the Fitness First brand, October 2009
Brand Communication and Promotion
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- Key points
- Adspend dips as operators switch spend to below-the-line
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- Figure 52: Trends in advertising expenditure for health and fitness clubs, 2005-09*
- Virgin leads the pack
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- Figure 53: Advertising expenditure for health and fitness clubs, by operator, 2005-08
- January the key month for advertising activity
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- Figure 54: Advertising expenditure for health and fitness clubs, by month, 2008
- Fitness First gets into texts
- Clubs use membership and joining fees as promotional tools
- Join online not in clubs
- Using technology to enhance relationships with members
- Referrals still very important
- Having no contracts becomes a selling point
Which Type of Gym or Health Club Do People Currently Use?
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- Key points
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- Figure 55: Type of gym/health club currently used, July 2009
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- Figure 56: Type of gym/health club used, by type of membership/payment, July 2009
What Effect is The Credit Crunch Having on Exercise Habits?
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- Key points
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- Figure 57: Most popular effect of credit crunch on exercise habits, July 2009
- Middle-aged and self-employed go their own way
- The cancellation kids
- Men go into extra time with football
- Don’t mention the pub
- Group tactics
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- Figure 58: Effect of credit crunch on exercise habits, by type of gym/health club and membership/payment, July 2009
Attitudes Towards Private Health and Fitness Clubs and Gyms in Public Leisure Centres
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- Key points
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- Figure 59: Attitudes towards private health and fitness clubs or gyms in public leisure centres, July 2009
- Convenience is king
- Women into convenience and changing rooms
- Students say the price must be right
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- Figure 60: Attitudes towards private health and fitness clubs or gyms in public leisure centres, by type of gym/health club and membership/payment, July 2009
What Do People Think About Going to Gyms/Health and Fitness Clubs?
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- Key points
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- Figure 61: Statements on going to gyms/health and fitness clubs, July 2009
- It’s official – gyms are boring
- Mid-lifers hardest to please
- With a little help from my friends
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- Figure 62: Statements on going to gyms/health and fitness clubs, by type of gym/health club used, July 2009
Appendix – Type of Gym/Health Club Used
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- Figure 63: Type of gym/health club used (paying monthly membership/subscription), by demographic sub-group, July 2009
- Figure 64: Type of gym/health club used (pay-as-you-go payments), by demographic sub-group, July 2009
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- Figure 65: Type of gym/health club used (use it for free), by demographic sub-group, July 2009
- Figure 66: Type of gym/health club used (lapsed members who used to use), by demographic sub-group, July 2009
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- Figure 67: Type of gym/health club used (all who have never used), by demographic sub-group, July 2009
- Figure 68: Private club users’ other gym usage, July 2009
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Appendix – What Effect is The Credit Crunch Having on Exercise Habits?
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- Figure 69: Most significant effect of credit crunch (have done) on exercise habits, by demographic sub-group, July 2009
- Figure 70: Next most significant effect of credit crunch (have done) on exercise habits, by demographic sub-group, July 2009
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- Figure 71: Most significant effect of credit crunch (planning to do) on exercise habits, by demographic sub-group, July 2009
- Figure 72: Next most significant effect of credit crunch (planning to do) on exercise habits, by demographic sub-group, July 2009
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- Figure 73: Most significant effect of credit crunch on exercise habits (have done), by effect of credit crunch on exercise habits, July 2009
- Figure 74: Next most significant effect of credit crunch on exercise habits (have done), by effect of credit crunch on exercise habits, July 2009
- Figure 75: Most significant effect of credit crunch on exercise habits (planning to do), by effect of credit crunch on exercise habits, July 2009
- Figure 76: Next most significant effect of credit crunch on exercise habits (planning to do), by effect of credit crunch on exercise habits, July 2009
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Appendix – Attitudes Towards Private Health and Fitness Clubs and Gyms in Public Leisure Centres
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- Figure 77: Most popular statements on use of private health and fitness clubs or gyms in public leisure centres, by demographic sub-group, July 2009
- Figure 78: Next most popular statements on use of private health and fitness clubs or gyms in public leisure centres, by demographic sub-group, July 2009
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- Figure 79: Least popular statements on use of private health and fitness clubs or gyms in public leisure centres, by demographic sub-group, July 2009
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Appendix – What Do People Think About Going to Gyms/Health and Fitness Clubs?
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- Figure 80: Most popular statements on going to gyms/health and fitness clubs, by demographic sub-group, July 2009
- Figure 81: Next most popular statements on going to gyms/health and fitness clubs, by demographic sub-group, July 2009
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- Figure 82: Least popular statements on going to gyms/health and fitness clubs, by demographic sub-group, July 2009
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