The Private Label Food and Drink Consumer - US - December 2010
The Private Label Food and Drink Consumer - US - December 2010

Private label food and drink products have garnered more attention in the media, as well as the business community, in recent years in part because of the impressive growth across multiple categories. Consumers are buying private label food and drink products in greater numbers, typically because these products represent better value irrespective of the price point at which the consumer is buying. While price is an important driver of private ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Trends
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Likelihood of Buying Private Label Products
Baking, Bread and Bakery
Cheese, Dairy and Eggs
Canned Foods
Fish and Meat
Jams, Jellies and Refrigerated Spreads
Oils, Dressing and Condiments
Frozen Foods and Frozen Desserts
Rice, Pasta, Snacks, Chips and Nuts
Drinks
Ability to Identify Private Label and Name Brands
Attitudes and Beliefs Regarding Store Brands
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies
Leading Companies — Who’s Getting It Right?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Additional Consumer Tables
Appendix: FDMx Category Sales Forecast
Appendix: Additional FDMx Sales Estimates
Appendix: Trade Associations