With the exception of a sales boost in 2009 motivated by the H1N1 flu pandemic, the children’s over-the-counter (OTC) remedy market has suffered over the last three years from negative publicity resulting from a steady stream of events, including multiple recalls, a plant closing, and an ongoing inquiry into the safety and efficacy of cough and cold products for children. These events appear to have reinforced parents’ instinctive caution ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Internal Analgesics
Segment Performance—Vitamins
Segment Performance—Baby Electrolytes
Segment Performance—Cold/Allergy/Sinus Remedies
Segment Performance—Gastrointestinal Remedies
Segment Performance—Nasal Products
Segment Performance—Cough and Sore Throat Remedies
Segment Performance—Miscellaneous Health Remedies
Retail Channels
Retail Channels—Drug Stores
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
OTC Pediatric Product Purchase and Usage
Product Effectiveness and Concerns
Purchase Considerations
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Other FDMx Outlets
Leading Companies
Brand Share—Internal Analgesics
Brand Share—Vitamins
Brand Share—Baby Electrolytes
Brand Share—Cold/Allergy/Sinus Remedies
Brand Share—Gastrointestinal Remedies
Brand Share—Nasal Products
Brand Share—Cough and Sore Throat Remedies
Brand Share—Miscellaneous Health Products
Innovation and Innovators
Brands and Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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Analysis of sales and market share in eight different segments of the category, including the key categories of internal analgesics, cold/allergy/sinus remedies, baby electrolytes and children’s vitamins, among others
