Console and PC Games - US - October 2010
Console and PC Games - US - October 2010

Video game sales surpassed movie ticket sales from 2007 to 2010; in its first day sales of Halo Reach ($200 million) exceeded domestic box office sales ($108 million) for the opening weekend of TransformersRevenge of the Fallen, the highest grossing movie of 2009. Gaming is a central past time in the 21st century, with about one in four gamers spending more time with gaming media than with televised ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Inspire Insights
Insights and Opportunities

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Console Games
Segment Performance—Packaged PC Games

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Playing and Purchasing
Spend on Games and Accessories
Genre
Attitudes and Motivations
In-Game Ads
Purchase Intent for Consoles
Kinect and Move
Functional Gaming
Game Selection
Game Gifting
Massively Multiplayer Online Games (MMOGs)
Race and Hispanic Origin
Teens
Kids
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Retailers
Leading Companies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations