Budget Shopper - US - October 2010
Budget Shopper - US - October 2010

The official announcement that the recession came to an end in June 2009 seems out of sync with the reality of most Americans still feeling the effects of the downturn. Reflecting an enduringly recessionary mindset, a majority of consumers continue to say that they are budgeting their money more than they did a year ago. This report takes a comprehensive look at consumers’ budget shopping attitudes and behaviors.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Year-Over-Year Budgeting Trends

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Creating the Budget and Watching for Sales
Where Consumers Shop
Grocery Store Budgeting Behaviors
Walmart Budgeting Behaviors
Mass Merchandiser Budget Behaviors
Warehouse Club Budgeting Behaviors
Higher-end Department Store Budgeting Behaviors
Value Department Store Budgeting Behaviors
Discount Store Budgeting Behaviors
Shopping for Food and Household Items
Store Brands
Life’s Little Extras: How “Leftover” Funds are Spent
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations