Household Paper Products - US - October 2010
Household Paper Products - US - October 2010

The $13.6 million household paper market, including toilet paper, paper towels, tissues, napkins and towelettes, has seen sales drop in 2009 and 2010 as consumers seek to further economize, and dollar sales erode through private label competition in a mature market. This report analyzes these and other trends seen over the past five years and examines how demographic shifts, green living trends and innovation within segments and brands are ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Toilet Tissues
Segment Performance—Paper Towels
Segment Performance—Facial Tissue
Segment Performance—Paper Napkins
Segment Performance—Moist Towelettes for Hands and Face
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Mass Merchandisers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer—Usage Trends, Consumption Patterns, Purchase Locations
Consumer—Types, Brands and Volume Usage
Where Household Paper Products Are Bought
Brand vs. Private-label Purchasing
Reasons for Buying National Brands
Attitudes Towards Household Paper Purchase, Economizing and Usage
Effect of the Recession on Purchasing
Attitudes Towards Household Paper Purchase and Environmental Concerns
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Other Retailers
Leading Companies
Brand Share—Toilet Tissues
Brand Share—Paper Towels
Brand Share—Facial Tissue
Brand Share—Paper Napkins
Brand Share—Moist Towelettes for Hands and Face
Innovation and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data—Key Household Purchase Measures
Appendix: Trade Associations