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Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
With annual sales in the billions of dollars, frozen meals have come a long way from the so-called TV dinner era. They are no longer used solely by single white males and can now be found on many families’ dinner tables. The category offers a variety of price points that have helped it compete during both good and bad economic times. That being said, the recession has certainly had an ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Single-Serve Frozen Meals
Segment Performance—Multi-Serve Frozen Meals
Segment Performance—Frozen Pot Pies
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other Outlets
Restaurant Menu Trends
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Attitudes Towards Food and Cooking
Meal Consumption and Preparation
Interest in New Frozen Meal Concepts
Outlets Where Consumers Buy Frozen Meals
Frozen Meal Brand Perception
Drivers and Deterrents Among Frozen Meal Users
Kid and Teen Consumption Habits and Behavior with Frozen Meals
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Single-Serve Frozen Meals
Brand Share—Multi-Serve Frozen Meals
Brand Share—Frozen Pot Pies
Brand Qualities
Innovations and Innovators
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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