Media Usage - US - September 2010
Media Usage - US - September 2010

Technological innovations have changed how consumers spend their free time, whether at home or on the go. This report focuses on how technological advances in consumer electronics, entertainment content and communications are changing the media engagement landscape. Forward-looking analysis of trends, particularly based on data by age, gender and household income, show how media usage will affect business models and marketing efforts in upcoming years. To this effect, the following ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Demographic Differences Related to Media Usage
Internet Disruption and the Digital Divide

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Time Spent with Media
Online Activities
WWW
Video on Television
Video on PCs and Portables
Communication Media
Reading and Browsing
Music
Gaming
The Impact of Race and Hispanic Origin
Cluster Analysis

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: The Impact of Children in the Home
Appendix: Other Useful Consumer Tables
Appendix: YouTube vs. Pandora for Audio