This report explores the replacement and original equipment tire market in the U.S. It provides insight into the external and internal factors affecting tire sales, consumption, trends and what they mean for future sales, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Performance Rating
Segment Performance—Seasonality Description
Segment Performance—Car and Light Truck
Retail Channels
Retail Channels—Independent Tire Dealers
Retail Channels—Mass Merchandisers
Retail Channels—Warehouse Clubs
Retail Channels—Auto Dealerships
Retail Channels—Service Stations
Retail Channels—Miscellaneous Outlets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Type of Tire Purchased
Tire and Rim Purchasing
Tires and Rims: Consumer Spend
Tires and Rims: Qualities Consumers Value
Tires and Rims: Consumer Maintenance and Use
Tires: Brand Purchased
Rims: Brand Purchased
Tires and Rims: Where Consumers Purchase
Tires and Rims: What Influences Purchasing?
Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Tire Company-Owned Stores
Leading Companies
Brand Share—Bridgestone Americas Tire Operations LLC
Brand Share—Goodyear Tire and Rubber Co.
Brand Share—Michelin North America Inc.
Brand Share—Cooper Tire
Brand Share—Continental Tire North America Inc.
Brand Share—Other
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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How severely has the recession affected tire sales and what are the major players doing to survive?
