The U.S. Hispanic community is the fastest-growing population segment, increasing to 45.5 million in 2007 from 35.3 million in 2000. Hispanic purchasing power is projected to reach more than $1.2 trillion by 2012. As such, it is essential for the restaurant industry to make a concerted effort to ensure that the needs and wants of this population are addressed.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Hispanic Spending on Dining Out
Menu Choices and Meal Preferences
Restaurant Segment Preferences
Fast Food Restaurants
Pizza Restaurants
Fast Food and Pizza Restaurants Used by Consumers
Family Restaurants
Casual Restaurants
Family and Casual Restaurants Used
Profile of the Hispanic Media Consumer
Cluster Analysis
U.S. Hispanic Population
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing and Advertising
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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What portion of Hispanics’ income goes into meals out and how spending has been impacted by the economy
