Energy Drinks and Shots - US - July 2010
Energy Drinks and Shots - US - July 2010

This report focuses on the energy drinks and shots market. While energy drinks have enjoyed significant popularity since their inception during the late 1990s, category growth appears to have cooled off during 2007-09. The current economic upheaval has negatively influenced the category, and a lack of universal appeal for energy drinks has failed to bring in new consumers to the market. This reports presents an in-depth analysis of the current ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Energy Drinks (Non-aseptic)
Segment Performance—Energy Shots
Segment Performance—Energy Drink Mixes
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Natural Channel/SPINS
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Incidence of Use, Volume Consumption and Brand Usage
Reasons for Using Energy Drinks
Reasons For Not Drinking Energy Drinks
Attributes that can Favorably Influence Non-users
Incidence of Drinking More or Less Energy Drinks Than Last Year and Reasons For Drinking Less
Attitudes Towards Energy Drinks
Attitudes and Behavior Toward Purchasing Energy Drinks/Shots at Retail
Impact of Race and Hispanic Origin
The Teen Consumer: Usage, Frequency and Brands
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Convenience Stores
Retail Channels—Drug and Other
Companies and Brands
Brand Share—Energy Drinks (Non-aseptic)
Brand Share—Energy Shots
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI/Builders Panel Data: Key Household Purchase Measures
Appendix: SymphonyIRI/Builders Panel Data Definitions
Appendix: Trade Associations