The U.S. market for OTC contraceptives sold through food, drug, mass and convenience stores has posted solid sales growth between 2004 and 2010, driven by a range of dynamic factors. These factors include the high number of consumers who wish to avoid pregnancy, specific demographics who are the most likely to use condoms (including those aged 18-34, men and minorities) and the prevention of STDs. This report offers close ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Male Contraceptives
Segment Performance—Female Contraceptives
Segment Performance—Sexual Enhancement Products
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other FDMx
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Overall Contraceptive Usage
Usage by Product Type
Female Only Contraceptive Products
Contraception Preferences
Spotlight on Condoms
Birth Control Pills
Product Trial and Interest
Non-Users
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Convenience Stores
Leading Companies
Brand Share—Male Contraceptives
Brand Share—Female Contraceptives
Brand Share—Sexual Enhancement Products
Innovation and Innovators
Brands and the Advertising Landscape
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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The increasing role of sexual enhancement products in the market, as consumer perception of sexual health evolves and mass stores open their aisles to products that were previously sold through outside channels or kept behind the pharmacy counter
