The market for over the counter (OTC) gastrointestinal (GI) remedies performed strongly in 2009, driven by the shift of prescription brands to OTC availability. However, most brands are losing ground to private label competition, and there is question as to whether new launches will truly result in incremental sales. A new class of product threatens to take the focus away from occasional OTC remedies in favor of regular dietary supplements.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Natural Channel sales for Digestive Health
Segment Performance
Segment Performance—Antacids
Segment Performance—Laxatives
Segment Performance—Stomach Remedies
Segment Performance—Anti-Diarrheals
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other FDMx
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Digestive Health Issues
Digestive Health Remedies and Treatment
Purchase Decisions
Selection Factors
New Product Trial
Attitudes and Concerns
Marketing to Women
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Antacids
Brand Share—Laxatives
Brand Share—Stomach Remedies
Brand Share—Anti-Diarrheals
Innovation and Innovators
Brands and the Advertising Landscape
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel Data
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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Which OTC brands are managing to grow sales while most are slipping
