Milk - US - April 2010
Milk - US - April 2010

Few other consumer packaged goods products are as popular and versatile as milk. Consumers of all ages drink milk in part because there is a variety for just about everyone, including non-dairy products for those who are lactose intolerant or have milk allergies. Despite its overall popularity, the milk industry faces many of the same issues confronting the rest of the CPG industry in light of the country’s prolonged ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Refrigerated Skim/Low-Fat Milk
Segment Performance—Refrigerated Whole Milk
Segment Performance—Refrigerated Flavored Milk
Segment Performance—Other Milk Products
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Milk Consumer: Usage, Types and Frequency
Attitudes Towards Milk
How and Why Consumers Use Milk in the Household
Usage of Milk Alternatives/Reasons for Not Using Milk Often
Kids’ Usage and Parental Attitudes Towards Milk
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Drug and Other
Retail Channels—Natural Foods Supermarkets
Leading Companies
Brand Share—Refrigerated Skim/Low-Fat Milk
Brand Share—Refrigerated Whole Milk
Brand Share—Refrigerated Flavored Milk
Brand Share—Other Milk Products
Brand Qualities
Innovations and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations