Despite an environment that makes it increasingly difficult for smokers to light up, sales of smoking cessation products (SCPs) are lackluster. Cigarette taxes are at an all time high, and smoking bans have relegated smokers to “back rooms and alleyways.” At the same time, the recession proves to be a double-edged sword, causing consumers to balk at the expense of aids in the quitting process. Questions about product efficacy abound ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Anti-Smoking Gum
Segment Performance—Anti-Smoking Patches
Segment Performance—Anti-Smoking Tablets
Segment Performance—Other Anti-Smoking Products
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other FDMx Outlets
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Experiences with Smoking
Smokers vs. Non-Smokers
Attitudes towards Smoking
The View on Quitting
Attitudes towards SCPs
Quitting Efforts
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Anti-Smoking Gum
Brand Share—Anti-Smoking Patches
Brand Share—Anti-Smoking Tablets
Brand Share—Other Anti-Smoking Products
Innovation and Innovators
Brands and the Advertising Landscape
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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How to promote the fact that using smoking cessation aids, in what the industry refers to as a the “quit process,” can help chances for success in quitting smoking
