Consumer Attitudes Toward Natural and Organic Food and Beverage - US - March 2010
Consumer Attitudes Toward Natural and Organic Food and Beverage - US - March 2010

While many sectors of the economy have been negatively impacted by the economic downturn, the natural/organic sectors of the food and beverage business (NOFB) have proven to be quite resilient. Most segments of the NOFB industry continued to experience growth throughout the economic downturn because many users have integrated the products into their lifestyles and define themselves, in part, as users of natural/organic products. In other words, usage ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Factors: Rising Interest in Healthy Eating
Market Factors: Obesity
Market Factors: Sustainability

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Perceptions of “Natural” and “Organic” Meaning
Interest in Natural/Organic Options
Natural/Organic Usage, by Lifestyle Segment
Category Usage
The Recession’s Impact on Consumer Behavior Regarding NOFB
Types of Brands Used
Influence of Local and Fair Trade Claims
Interest in Vegetarian and Vegan Options
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brand Qualities
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations