Non-alcoholic Beverages: The Consumer - US - March 2010
Non-alcoholic Beverages: The Consumer - US - March 2010

In this portion of a two-part report on non-alcoholic beverages, Mintel takes an in-depth view of the consumer. The market-centric view is covered in Mintel’s Non-alcoholic Beverages: The Market - US - April 2010. This report allows non-alcoholic beverage (NAB) producers and marketers a glimpse into consumption trends, as well as consumer behavior and attitudes toward the gamut of non-alcoholic beverages.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Inspire Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers—Health and Wellness Trends
Market Drivers—Demographic and Economic Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Insights and Opportunities—A Consumer-centric View
The Consumer—Usage and Frequency of Use
How Beverages are Perceived and Evaluated
Immediate Vs. At-home Consumption
Beverage Purchase Decision Drivers
Attitudes and Behaviors towards Beverage Sweeteners
Impact of Recession on Beverage Purchase Behavior
Attitudes towards Beverage Packaging
Impact of Race/Hispanic Origin
The Teen Consumer: Usage and Frequency of Use
The Kid Consumer—Usage and Frequency of Use
Cluster Analysis
Custom Consumer Groups

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Additional Adult Consumer Comparisons
Appendix—Additional Race/Hispanic Origin Comparisons
Appendix: Trade Associations