Mobile Phones and the Multicultural Consumer - US - February 2010
Mobile Phones and the Multicultural Consumer - US - February 2010

The purchasing power of minority demographics has grown significantly faster than the White demographic for more than a decade, a trend that is expected to continue for at least the next five years. Multicultural messaging has become an essential component of marketing strategy for wireless carriers that wish to target the increasingly diverse generations of power users.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Background Factors
U.S. Multicultural Population

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Multicultural Drivers
Cell Phone Ownership
Wireless Carrier Brands
Cell Phone Spending and Loyalty
Advanced Cell Phone Features
Mobile Internet Browsing
Attitudes Toward Cell Phones
Attitudes Toward Wireless Carriers
Spanish-language Households

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Hispanic Television Advertising
African-American Television Advertising

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations