Car Buying - US - January 2010
Car Buying - US - January 2010

This report explores the automotive retail market in the US. It provides insight into the external and internal factors affecting new and used vehicle sales, consumption, and driver trends and what they mean for future sales, promotional campaigns, and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Segment Performance
Segment Performance—New Vehicles
Segment Performance—Used Vehicles
Segment Performance— Service and Parts Sales
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Automobile Auctions
Online Car Buying
Who is Buying Cars?
Who is Buying Cars – Last 12 Months
Where Cars Are Purchased
What Incentives Are Influencing Purchasing
Satisfaction of Car Buyers
Attitudes of Car Buyers — Dealer Work Ethic
Attitudes of Car Buyers — Automaker Difficulties
Attitudes of Car Buyers — “Cash for Clunkers”
Attitudes of Car Buyers — Attention to Needs
Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations