Digital Entertainment: Streaming Video - US - January 2010
Digital Entertainment: Streaming Video - US - January 2010

According to the Council of Research Excellence, the Ball State University Center for Media Design and Sequent Partners, in spring and fall 2008 US consumers spent an average of 347 minutes per day watching live television, DVR playback or DVD or VCR movies. This compares to roughly 24 minutes per day for streaming online video in November 2009. Combining these two points of data gives online video a share of ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Inspire Insights
Insights and Opportunities

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size
Competitive Context
Market Drivers: The Role of Advertising
Market Drivers: Hardware and Communications

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Segment Participation by Type of Content
Segment Participation: Professional Film/TV Video
Segment Participation: News/Information Video
Segment Participation: Internet-Only Content
Usage by Type of Content
Time Spend on Streaming Video
Viral Behavior
Cluster Analysis
Race and Hispanic Origin
Teens

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: In-Vehicle Entertainment Opportunity
Appendix: Interest in Live TV via Mobile
Appendix: Piracy and Its Role as a Driver
Appendix: Historical Online Video Consumption Data
Appendix: U.S. Spend on Traditional Media
Appendix: Trade Associations