The beauty and personal care consumer is beset by a number of challenges in 2010, including the ongoing US recession, a multitude of often confusing choices in the BPC (beauty and personal care) aisle, and differing product claims. Mintel’s exclusive consumer survey strategically approaches the BPC consumer by asking how respondents have altered their buying habits in light of these challenges. This report features in-depth analysis of the following ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Recession Impact
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Competitive Context
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Women, Facial Skincare and the Impact of the Recession
Interest in Clinical Studies and Product Benefits
Acceptance of Product Claims
Seeking Multifunctional Products
Product Claims Sought for Toiletries and Cosmetics
Attitudes Towards Toiletries and Cosmetics
Where Consumers Shop for BPC Items
Impact of Race/Hispanic Origin
Newest BPC Finds
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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Whether the tough economy has impacted brand loyalty, and to what extent, and whether consumers are trading down to less expensive brands or private label
